Applied Health Research:                                            
A Briefing Paper on Knowledge Transfer, 
Dissemination and Utilization

May 2004     

Prepared by: Peter West, Senior Consultant   
peter.west@continuousinnovation.ca
http://www.continuousinnovation.ca

TABLE OF CONTENTS

1.     INTRODUCTION 

2.     KNOWLEDGE-RELATED CONCEPTS 

2.1 What is Knowledge? 
2.2 What is Knowledge Transfer? 
2.3 What is Knowledge Dissemination? 
2.4 What is Knowledge Utilization? 
2.5 What is Knowledge Translation? 
2.6 What is Knowledge Management? 
2.7 What is Applied Research? 

3.     KNOWLEDGE-RELATED FRAMEWORKS AND MODELS 

3.1 An Organizing Framework for Knowledge Dissemination and Utilization in Gerontology 
3.2 An Organizing Framework for a Knowledge-transfer Strategy 
3.3 An Organizing Framework for a Knowledge Translation Strategy 
3.4 A Context-sensitive Knowledge Translation Framework 
3.5 An Organizing Framework for a Knowledge Translation Strategy 

4.     KNOWLEDGE-RELATED CHALLENGES 

4.1 Individuals 
        4.1.1    Identity 
        4.1.2    Language 
        4.1.3   Awareness 
        4.1.4    Attention 
        4.1.5    Access 
        4.1.6    Time 
        4.1.7    Inferences and Assumptions
        4.1.8    Motivation 
        4.1.9    Patterns & Habits 
        4.1.10  Sense-making
        4.1.11  Expertise 

4.2 Groups, Organizations and Systems
        4.2.1    Complicated and Complex 
        4.2.2    Cultures 
        4.2.3    Relationships 
        4.2.4    Communities 
        4.2.5    Networks 

4.3 Knowledge Processes  
        4.3.1    Knowledge Creation
        4.3.2    Knowledge Sharing

4.4. Management Frameworks 
        4.4.1    Change 
        4.4.2    Innovation 
        4.4.3    Projects 

4.5. Technologies 
        4.5.1    Information and communication technologies

5.     KNOWLEDGE-RELATED OPPORTUNITIES 

6.     KNOWLEDGE-RELATED GUIDING PRINCIPLES 

7.     A GENERIC KNOWLEDGE TRANSFER AND DISSEMINATION PROCESS MODEL 

7.1 A Generic Process Model 
        7.1.1    Stakeholders 
        7.1.2    Research Questions
        7.1.3    Research Activities
        7.1.4    Research Findings
        7.1.5    Research Outcomes
        7.1.6    Infrastructure 

8.     KNOWLEDGE-RELATED PRACTICES 

9.     ESTABLISHING A SUSTAINABLE, HIGH-PERFORMANCE, APPLIED RESEARCH ENVIRONMENT (SHARE) 

9.1 Key Activities 

9.2 Inputs 
        9.2.1    Clients and Stakeholders
        9.2.2    Environmental Scans
        9.2.3    Demand and Needs Analyses
        9.2.4    Vision, Mission and Mandate
        9.2.5    Strategic Priorities
        9.2.6    Strategies
        9.2.7    Operating Plan and Budget
        9.2.8    Proposals
        9.2.9    Projects

9.3 Actions 

9.4 Supports 
        9.4.1    Learning 
        9.4.2    Scanning
        9.4.3    Collaboration
        9.4.4    Communication
        9.4.5    Networks
        9.4.6    Governance
        9.4.7    Management
        9.4.8    Infrastructure
        9.4.9    Project Management
   
     9.4.10  Performance Management

9.5 Outputs 

10.     CRITICAL SUCCESS FACTORS 

APPENDIX A – WEB-BASED GLOSSARIES 

APPENDIX B – A SAMPLING OF WEB-BASED RESOURCES 

* Client and Stakeholder Engagement 
* Complexity 
* Health Care – Evidence-based 
* Health Management 
* Health Policy 
* Health Quality 
* Health Research 
* Health Services 
* Knowledge Dissemination 
* Knowledge Management 
* Knowledge Sharing 
* Knowledge Transfer 
* Knowledge Translation 
* Knowledge Utilization 
* Project Management 
* Technology 

APPENDIX C - ABOUT CONTINUOUS INNOVATION AND PETER WEST 

APPENDIX D – REFERENCES

 

1.    INTRODUCTION        [Back to the Table of Contents]

Applied health research seeks to positively influence health policy-making, decision-making and practice through the provision of new, relevant, understandable and usable knowledge (evidence).

Some knowledge is conducive to being explicitly codified and captured in media such as pamphlets, research reports, clinical guidelines, journal articles, and books, or communicated directly in exchanges such as, dialogues, consultations and presentations.

Other knowledge is more tacit and difficult to articulate. Its emergence is situational and context-sensitive and may be heavily influenced by insight, intuition, interpretation, perception, aptitude or past experience or learnings. Experts are individuals that know precisely when, why, and how to apply highly specialized knowledge.

Knowledge dissemination is a one-way process that focuses on linking individuals with materials, which facilitates the delivery of explicit knowledge. In contrast, knowledge transfer is a two-way process that is focused on engaging individuals in interaction, which encourages the exchange of tacit and explicit knowledge.

There are a number of knowledge transfer frameworks that have been designed specifically for applied health research. Common to them all, is the need to carefully understand the contexts and interrelationships surrounding what knowledge is to be transferred, by whom, to whom, by what mechanisms, and with what effect.

There are many challenges associated with knowledge. At the level of the individual – identity, language, awareness, attention, time, accessibility, motivation, assumptions and habits are some of the factors that influence receptivity to knowledge. For groups, organizations or systems – relationships, complexities, cultures, communities and networks impact the availability and flow of knowledge. Change and innovation stimulate new knowledge. Projects provide an organizing framework for the production of knowledge.

Some of the benefits that arise from paying greater attention to knowledge include: an increased awareness and understanding of the strategic value of knowledge; focused attention on stakeholders and their role in the knowledge life cycle; greater assurance that the right knowledge is being applied by the right individuals in the right places at the right times; optimized resourcing and alignment of supporting processes and infrastructures; and enhanced capacity for effective action.

A number of principles should guide your knowledge journey. Trust and respect are essential for effective working relationships. Each stakeholder has a unique perspective, respect it. Stakeholder time and attention are precious commodities, call upon them intelligently. Capacities for early engagement and sustained interaction with stakeholders must be nurtured, commit the necessary time and resources. Diversity and interdisciplinarity strengthen creativity and innovation, strive for inclusion.

A generic model for knowledge transfer and dissemination incorporates four interdependent processes: collaboratively determining the right research questions; cooperatively conducting the right research activities; jointly synthesizing and communicating the research findings and objectively determining research outcomes. The model must include, and be responsive to, all stakeholders. It must also be supported by a sustainable infrastructure. A broad range of practices complement the model.

Translating the model into a sustainable, high-performance, applied research environment (SHARE) requires that attention be paid in four areas: inputs (e.g., stakeholders needs, environmental scans, strategic priorities, strategies, plans, budgets, proposals, and projects), actions (e.g., strategic initiatives, targeted research, products, services, etc.), supports (e.g., learning, scanning, collaborating, communicating, networking, and governing) and outputs (informed policy-making, evidence-informed practice, improved health outcomes, etc.).

Factors that are critical to the success of SHARE include: knowledge is broadly recognized as a strategic asset; processes and practices optimize the knowledge life cycle; stakeholders are actively involved throughout the research cycle; usable knowledge is available when and where it is needed; and performance and outcome measures provide critical feedback about how knowledge is being created, transferred and used.

This paper was produced while working under contract with Dr. David Pedlar, the Director of the newly formed Research Directorate at Veterans Affairs Canada

2.     KNOWLEDGE-RELATED CONCEPTS        [Back to the Table of Contents]

A basic review of knowledge-related concepts will promote a common language and provide a foundation that the remaining sections will build upon.

2.1 What is Knowledge?

A common approach that is used when describing knowledge is to place it in a hierarchy – comparing it to data and information. Clarke et al1 provide the following hierarchy:

  • Data – "sets of discrete objective facts, presented without judgement or context. Data becomes information when they are categorised, analysed, summarised and placed in context, becoming intelligible to the recipient";
  • Information – "information is data endowed with relevance and purpose. Information develops into knowledge when it is used to make comparisons, assess consequences, establish connections and engage in dialogue";
  • Knowledge – "knowledge can be seen as information that comes with insights, framed experience, intuition, judgement and values … Knowledge is the body of understanding and skills that is mentally constructed by people. Knowledge is increased through interaction with information (typically from other people)"

One can find many variations of the data-information-knowledge hierarchy in the literature. Snowden2 explains the problem with any hierarchical approach to representing knowledge – "knowledge is the means by which we inform, not a higher order of information."

Allee3 defines knowledge as "the state of knowing. Variously defined in the knowledge management field as the capacity to act and the process of knowing. Also, familiarity, awareness, or understanding gained through experience or study (p. 264)… every aspect of knowing is interdependent … every aspect of knowledge or knowing has a corresponding learning activity that supports it. Since learning is demonstrated by improved performance, each learning mode supports a different performance focus. (p. 254 – 257)." Allee integrates these concepts in the Knowledge Complexity Framework (see Table 2.1a).

 

Table 2.1a: The Knowledge Complexity Framework

ARCHETYPE

LEARNING
ACTIVITY

ACTION
FOCUS

PERFORMANCE
GOAL

DATA

Instinctual Learning

Sensing - The data mode of learning is at the sensory or input level. Little actual learning takes place

Feedback

Time Perspective:
Immediate Moment

Consciousness:
Awareness

Data –
Gathering Information

Receiving input, registering data and variations without reflection

INFORMATION

Single-loop Learning

Action without Reflection – Procedural learning entails redirecting a course of action to follow a predetermined course. Learning is mostly trial and error

Efficiency

Time Perspective:
Very Short
(Present-Now)

Consciousness:
Physical Sentience

Procedural –
Doing Something the Most Efficient Way

Conforming to standards or making simple adjustments and modifications. Focus is on developing, following and completing tasks

KNOWLEDGE

Double-loop Learning

Self-conscious Reflection – A larger perspective that involves evaluation and modification of the goal or objective as well as design of the path or procedures used to get there. Learning requires self-conscious reflection

Effectiveness

Time Perspective:
Short
(Immediate Past and Present)

Consciousness:
Self-reflective

Functional –
Doing It the Best Way

Evaluating and choosing between two or more alternative paths. Goals are effective action and resolution of inconsistencies. Focus is on effective work design and engineering aspects, such as process redesign

MEANING

Communal Learning

Understanding Context, Relationships, and Trends – Learning requires the making of meaning, which includes understanding context or "the story", seeing trends, and generating alternatives. Variables considered are relationships between components as well as comprehending roles and relationships between people

Productivity

Time Perspective:
Medium to Long
(Historic Past, Present, Very Near Future)

Consciousness:
Communal

Managing –
Understanding What Promotes or Impedes Effectiveness

Effective management and allocation of resources and tasks, using conceptual frameworks to analyze and track multiple variables. Encompasses planning and measuring results. Also attends to working roles, relationships, and culture

PHILOSOPHY

Deutero
Learning

Self-organizing – Integrative or systemic learning seeks to understand dynamic relationships and nonlinear processes, discerning the patterns that connect, including archetypes and metaphors. Requires recognition of the embeddedness and interdependence of systems

Optimization


Time Perspective:

Long-term
(Past, Present, Future)

Consciousness:
Pattern

Integrating –
Seeing Where an Activity Fits the Whole Picture

Understanding and managing sociocultural system dynamics. Focus is on the ability to adapt to a changing environment. Comprises long-range forecasting, development of multilevel strategies, and evaluating investments and policies with regard to long-term success

WISDOM

Generative Learning

Value-driven – Learning for the joy of learning, in open interaction with the environment. It involves creative processes; heuristic, open-ended explorations; and, a profound self-questioning. Allows for the discovery of one’s highest capabilities and talents, purposes, and intentions

Integrity

Time Perspective:
Very Long-term
(Very Distant Past to Far Distant Future)

Consciousness:
Ethical

Renewing –
Finding or Reconnecting with One’s Purpose

Defining or reconnecting with values, vision, and mission. Understanding purpose. Very long-term time frame leads to deep awareness of ecology, community and ethical action

UNION

Synergistic

Connection – Learning integrates direct experience and appreciation of oneness or deep connection with the greater cosmos. Requires contemplative processes that connect personal and collective purpose to the health and well-being of the larger community and the environment

Sustainability

Time Perspective:
Intergenerational
(Timeless)

Consciousness:
Universal

Union –
Understanding Values in Greater Context

Intergenerational time perspective evokes commitment to the greater good of society, the environment, and the planet. Performance is demonstrated in actions consistent with these deeper values


McInerney4 states that "knowing involves the whole person, as mind and body; emotion, cognition, and physicality together create what is known."

Goleman5 et al identify two emotional intelligence competencies and their associated domains (see Table 2.1b).

 

Table 2.1b: Emotional Intelligence Competencies and Associated Domains

COMPETENCIES

ASSOCIATED DOMAINS

 

 

Personal

 

How We
Manage
Ourselves

Self-awareness:

  • Emotional self-awareness – Reading one’s own emotions and recognizing their impact; using "gut sense" to guide decisions
  • Accurate self-assessment – Knowing one’s strengths and limits
  • Self-confidence – A sound sense of one’s self-worth and capabilities

Self-management:

  • Emotional self-control – Keeping disruptive emotions and impulses under control
  • Transparency – Displaying honesty and integrity; trustworthiness
  • Adaptability – Flexibility in adapting to changing situations or overcoming obstacles
  • Achievement – The drive to improve performance to meet inner standards of excellence
  • Initiative – Readiness to act and seize opportunities
  • Optimism – Seeing the upside in events

 

 

Social

 

How We
Manage
Relationships

Social Awareness:

  • Empathy – Sensing others’ emotions, understanding their perspective, and taking active interest in their concerns
  • Organizational awareness – Reading the currents, decision networks, and politics at the organizational level
  • Service – Recognizing and meeting follower, client, or customer needs

Relationship Management:

  • Inspirational Leadership – Guiding and motivating with a compelling vision
  • Influence – Wielding a range of tactics for persuasion
  • Developing others – Bolstering others’ abilities through feedback and guidance
  • Change catalyst – Initiating, managing, and leading in a new direction
  • Conflict management – resolving disagreements
  • Building bonds – Cultivating and maintaining a web of relationships
  • Teamwork and collaboration – Cooperation and team building

Cognition refers to mental processes that facilitate: our ability to think, learn and remember; how we know and understand the world, process information, make judgments and decisions; and, how we describe our knowledge and understanding to others.

Physicality refers to the body’s ability to receive and respond to stimuli.

Norris6 et al remind us that knowledge is a social construct. Allee3 asserts that knowledge (as a resource) is "deeply embedded in and inseparable from the networks and social communities from which it emerges."

Knowledge has been subdivided into two categories: explicit and tacit.

Allee3 defines explicit knowledge as "knowledge that is codified and conveyed to others through dialogue, demonstration, or media such as books, drawings, and documents ... conveyed from one person to another in systematic ways … communicated through movement, facial expression, and any symbolic language such as words, mathematics, drawings, and stories."

Allee3 defines tacit knowledge as "context-specific … deeply personal experiences, aptitudes, perceptions, insights, and know-how that are implied or indicated but not actually expressed … centered around ‘mental models’ that we carry internally."

Lemon7 et al use explicit-tacit and individual-collective dimensions to explain the psychological and behavioral aspects of knowledge:

  • embrained knowledge: [explicit-individual] – knowing - depends upon conceptual skills and cognitive abilities; abstract or theoretical knowledge (know that);
  • embodied knowledge: [tacit-individual] – doing – depends upon context and experience and is action-oriented (know-how);
  • encoded knowledge: [explicit-collective] – classifying - depends upon signs and symbols (know who, know-what);
  • embedded knowledge: [tacit-collective] – relating - depends upon established routines and shared norms (know-who, know-when);
  • encultured knowledge: [tacit-collective] – understanding – depends upon socialization and acculturation processes (know-why).

Pfeffer et al describe five factors that create gaps between knowing and doing: talk as a substitute for action, memory as a substitute for thinking, fear as an impediment to acting, measurement as an obstruction to judgment, and internal competition as a source of enemies (see Table 2.1c).


Table 2.1c: The Knowing-Doing Gap

The Gaps

Sources of Gaps

How to Avoid Them

 

Talk as a
Substitute
For Action

  • Making decisions as a substitute for action
  • Making presentations as a substitute for action
  • Preparing documents as a substitute for action
  • Using mission statements as a substitute for action
  • Leadership from those who know the work and do the work
  • Valuing simplicity and avoiding unnecessary complexity
  • Using language that mobilizes action and following up on decisions
  • Reframing from why it can’t be done and overcoming obstacles

 

Memory as a
Substitute for
Thinking

  • Conventional wisdom and pressure for consistency
  • A strong culture as a double-edged sword
  • Rigidity as a reaction to the threat of change
  • The need for cognitive closure
  • Unexamined and misguided assumptions about human behaviour
  • Building a new organization
  • Breaking from the past in an existing organization
  • Building an organization that resists mindless action

 

 

 

 

 

 

Fear as an
Impediment to
Acting on
Knowledge

  • Fear as a deliberate management technique
  • Praise, pay, and promote people who deliver bad news to their bosses
  • Treat failure to act as the only true failure; punish inaction, not unsuccessful action
  • Encourage leaders to talk about their failures, especially what they learned from them
  • Encourage open communication
  • Give people second (and third) chances
  • Banish people who humiliate others – especially leaders
  • Learn from, and even celebrate, mistakes, particularly trying something new
  • Don’t punish people for trying something new

Measurement
as an Obstruction
to Good Judgment

  • Focus on short-term financial performance
  • Overly complex measurements
  • In-process vs. outcome measures
  • Few, simple measures, linked to cultural values and philosophy
  • Using measurement to maintain focus on what is important
  • Measures that produce change

 

Internal Competition as a Source of Enemies

  • Undermining:
  • organizational loyalty
  • teamwork, knowledge sharing
  • the spread of best practices
  • Promoting cooperation and collaboration


Pfeffer et al8 suggest eight principles that guide the avoidance of knowing-doing gaps:

  • why before how – philosophy is important;
  • knowing comes from doing and teaching others how;
  • action counts more than elegant plans and concepts;
  • there is no doing without mistakes;
  • fear fosters knowing-doing gaps – so drive it out;
  • beware of false analogies - fight the competition not each other;
  • measure what matters and what can help turn knowledge into action;
  • what leaders do, how they spend their time and how the allocate resources, matters.

Nutley et al9 provide a framework that helps to explore the factors that influence the transition from knowing to doing – within the contexts of research utilization and evidence-based practice. It is comprised of six interrelated categories, the:

  • types of knowledge:
    • know-about problems: awareness of the existing/supporting body of knowledge;
    • know-what works: awareness of policies, strategies, or interventions that result in positive outcomes;
    • know-how to put into practice: proficiency in implementing policies, strategies or interventions;
    • know-who to involve: awareness of client needs and related stakeholders;
    • know-why: understanding the requirements for action.
  • ways research knowledge is utilized:
    • instrumental use: research is applied directly to decision making;
    • conceptual use: research provides a new way of thinking;
    • mobilization of support: research is used to persuade stakeholders or legitimize a course of action;
    • wider influence: synthesis and broader application of original research.
  • models of utilization:
    • research into practice: "unidimensional, plotting the course of research from creation through dissemination to utilization, and emphasizing linearity and logic.";
    • research in practice: "evidence generation and professional practice enjoy much more intimate involvement."
  • conceptual frameworks:
    • diffusion of innovation: factors that influence the adoption of innovation;
    • institutional theory: factors that influence the adoption of new practices;
    • managing change in organizations: factors that influence the response to change;
    • knowledge management: factors that influence the storage and communication of knowledge;
    • individual learning: factors that influence how individuals learn;
    • organizational learning: factors that influence how organizations learn.
  • interventions that increase evidence uptake:
    • professional: educational outreach, audit and feedback, etc.;
    • financial: provider, patient;
    • organization: professional roles, multi-disciplinary teams, etc.;
    • patient-oriented: patient satisfaction surveys, consumer participation in governance, etc.;
    • structural: service delivery setting, support systems, quality monitoring, etc.;
    • regulatory: medical liability, peer review, etc.
  • ways to represent research utilization and evidence-based practice in practice (based upon type of evidence and the focus of attention):
    • evidence-based problem solver: focused on how individuals use research in their daily practice;
    • reflective practitioner: focused on how individuals learn and adjust practices;
    • system redesign: focused on using evidence to reshape a system;
    • system adjustment: focused on using evidence to inform a system.

In summary, the highly contextual, largely emergent, and inherently social nature of knowledge points to a need to facilitate access to just-in-time knowledge. Snowden10 believes that the focus of attention should be on devising ways to accelerate the natural flow of knowledge, such as, the use of narrative databases, apprentice systems, expert locator systems and social network stimulation. Davenport et al11 achieved just-in-time knowledge by "bak[ing] specialized [clinical] knowledge into the jobs of skilled workers [clinicians] – mak[ing] the knowledge so readily accessible that it can’t be ignored … [and] embed[ding] it into the technology that knowledge workers use in their jobs." They caution that embedding knowledge into everyday work processes is time consuming and expensive, so it must be targeted at the workers and work processes that have the greatest value and impact.

2.2    What is Knowledge Transfer?

Knowledge transfer is both a process and a practice.

As a client-specific process, the Canadian Health Services Research Foundation defines knowledge transfer as "a process by which relevant research information is made available and accessible for practice, planning, and policy-making through interactive engagement with audiences and supported by user-friendly materials and a communications strategy that enhances the credibility of the organization and, where relevant, reinforces key messages from the research."12 In this context, knowledge transfer relies heavily upon client engagement and interaction to communicate applied research findings:

  • in-person (e.g., dialogues, stories, meetings, conferences, peer groups, expert panels, etc.); or
  • electronically (e.g., teleconferences, Webcasts, discussion groups, etc.).

The key factors that impact client-specific knowledge transfer13 are the kind of knowledge being transferred (e.g., easily communicated vs. heavily reliant upon extensive and/or specialized prior knowledge), the transmitter of the knowledge (e.g., motivated and capable of sharing the knowledge), the intended receivers of the knowledge (e.g., receptive and able to understand and act upon the knowledge), and the complexity of the associated transfer activity (e.g., simple conversations vs. advanced training).

As a research-wide practice, knowledge transfer draws upon a set of deeply embedded organizational values (e.g., trust, fairness, teamwork, community, open communication, continuous learning, etc.) and individual behaviors (e.g., productive inquiry, timely and proactive sharing, etc.) to enhance the availability and exchange of relevant knowledge.

Landry et al14 identify three knowledge transfer models:

  • science push (results-driven): researchers are responsibility for transferring findings;
  • demand pull (problem-driven): users (policy/decision makers, practitioners, patients, citizens, etc.) are responsible for sourcing findings;
  • interaction (needs-driven): researchers and users cooperatively and collaboratively engage in the design, conduct, and interpretation of research.

The interaction model is the preferred vehicle for knowledge transfer.

Jacobsen et al15 identify five interrelated domains of organizational policy and practice that may promote university-based researcher engagement in knowledge transfer:

  • promotion and tenure guidelines: compensation and career advancement guidelines must build-in requirements for knowledge transfer;
  • resources and funding: the resources, direct (e.g., media production, meetings, etc.) and indirect (e.g., course release time, etc.) costs associated with knowledge transfer must be built into research proposals/funding;
  • structures: research centers that have specific mandates, engage specific stakeholders research on specific subjects;
  • knowledge transfer orientation: tangible and visible organizational policies and practices that promote knowledge transfer;
  • documentation: organizational planning and evaluation practices that address knowledge transfer.

Nonaka et al16 provide a model for converting (or transferring between) tacit and explicit knowledge:

  • socialization: transferring tacit knowledge through shared experience (tacit-to-tacit); e.g., face-to-face communication;
  • externalization: articulating tacit knowledge (tacit-to-explicit); e.g., expert systems;
  • combination: embedding concepts in a knowledge system (explicit-to-explicit); e.g., best practices
  • internalization: embodying explicit knowledge (explicit-to-tacit) e.g., pattern recognition.

Although the Nonaka model has been referenced extensively, recent work of Glisby17 and Fong18 suggest that Japanese culture, language, values and management practices heavily influence it. As a result, the authors strongly recommend that the model be used only as a guide to understanding knowledge processes – and not as a vehicle for implementing knowledge processes.

2.3    What is Knowledge Dissemination?

The Canadian Health Services Research Foundation defines knowledge dissemination as "a [one-way] process through which target groups are made aware of, receive, accept and use information and other interventions over a period of time"12 It relies upon the medium to communicate applied research findings:

  • print (e.g., brochures, press releases, newspaper articles, etc.);
  • video (self-help videotapes, television public service announcements, etc.);
  • audio (self-help audiotapes, radio public service announcements, etc.); or
  • electronic (Web sites, software, newsletters, etc.).

The key factors that must be considered when disseminating knowledge are the demographics of the audience (e.g., needs, values, language, etc.), the form and function of the message (e.g., clear, concise, consistent, tangible, compelling, action-oriented, etc.) and the processes and expectations associated with its delivery (e.g., multiple exposures to enhance retention, a trusted messenger, etc.).

Elliot et al19 view dissemination as "a process (e.g., enhancing commitment and capacity) and an outcome (e.g., levels and types of programming)." They reference Steckler’s definition of the process of dissemination "calculated and active efforts to influence the diffusion process … the actions taken to facilitate the diffusion of innovative health promotion programs from one locale to another" and Johnson’s definition of dissemination research "the study of the processes and variables which determine/influence the adoption of health promotion and disease prevention-related knowledge, interventions and practices by various stakeholders." They identify four factors that affect dissemination:

  • characteristics of dissemination objects: "compatibility with activities, objectives, and values of the host organization, simplicity of the innovation, observability, relative advantage over current practice, and trialability";
  • environment: "influence and information from interorganizational networks, the general economic situation of the domain of interest, and societal issues and priorities";
  • users: "position and seniority in the organizational hierarchy, attitude toward the proposed innovation, individual concerns and motivations, perceptions of the innovation or the context of its implementation, and the need for new solutions";
  • relationships between producers and users: "the degree of formalization of tasks, the organizational climate, type of clients served and associated expenses, availability of sufficient material and human resources, and the centralization or dispersion of power".

They also investigated the link between dissemination and organizational capacity and formulated two frameworks:

  • conceptual:
  • influence: dissemination and capacity are influenced by wider context (e.g., social, political and economic);
  • context: mediates relationships, behaviors, values, processes and outcome;
  • impact: dissemination and research activities influence the capacity of target organizations, the wider health system and population health;
  • analytical:
  • concepts and measures: how are dissemination and capacity conceptualized, operationalized, and measured? (and do they change over time?);
  • what resulted: inputs, outputs and impacts;
  • the process and the end: types of interventions, research, processes; effect of audience and setting; relationships between dissemination and capacity;
  • context: health system/reform, location, project’s position on research and interventions;
  • what worked and what doesn’t: characteristics and conditions for success, facilitators and barriers.

Kegler et al20 caution that "the relationship between capacity and dissemination is bi-directional, quite complex, and may vary across different types of organizations and different objects of dissemination." They question the completeness of the definition of organizational capacity, suggesting that leadership and formal, informal and internal social networks play an important role. They suggest that the capacity continuum (individual, organizational) should include family and neighborhood. They also state that it is important to differentiate:

  • levels of analysis: "the societal levels we use to explain and understand the social processes producing a problem";
  • levels of intervention: "where we choose to intervene, including individuals, families, communities, and so on";
  • levels of outcome: "the target of our interventions or what we are trying to change."

Pringle et al21 use the four elements of the Dynamic Network framework (synergistic specialization, brokerage, coordination and broad access information systems) to characterize five networks that were studied:

  • synergistic specialization, which refers to the presence of specialize tasks and abilities that are united by a common purpose, was present in all networks;
  • brokering is an important feature of effective networks
  • coordination takes many forms;
  • broad access information systems are extremely difficult to put in place.

van der Bij et al22 reviewed the literature and listed the following factors as enhancers of knowledge dissemination:

  • co-location;
  • teams;
  • information technologies;
  • lead user and supplier networks;
  • formal rewards;
  • job rotation;
  • individual commitment;
  • feedback mechanisms;
  • post-project evaluation;
  • R&D budget;
  • long-term orientation;
  • asset specificity;
  • organizational redundancy;
  • goal congruency;
  • organizational crisis;
  • risk-taking behavior;
  • management support.

The National Center for the Dissemination of Disability Research has published two dissemination tools:

  • Dissemination Self-inventory23: Designed to improve your ability to identify and reach your intended audience. Questions are divided into four sections: organization structure and policies, research design, dissemination plan and evaluation plan;
  • Developing an Effective Dissemination Plan24: Provides guidance on ten elements that contribute to an effective dissemination plan: goals, objectives, users, content, sources, medium, success, access, availability and barriers.
2.4    What is Knowledge Utilization?

Dobrow et al define knowledge utilization, in the context of research utilization – "whereas research utilisation has a more restricted focus on the use of scientifically produced research, knowledge utilisation is broader in scope, including a range of other data and information sources." They go on to say that "this distinction is important when considering ‘evidence utilisation’ as it marks a progression from a rather narrow focus on the utilisation of scientific research, to a broader focus on the utilisation of knowledge, to an unrestrained focus on the utilisation of scientifically and non-scientifically produced information and knowledge in support of a decision."

2.5    What is Knowledge Translation?

The Canadian Institutes for Health26 uses the phrase knowledge translation, which it defines as "potentially includ[ing] all sectors of society and all activities from creation of knowledge to its application to yield positive health outcomes. More specifically, knowledge translation is the exchange, synthesis and ethically-sound application of researcher findings within a complex system of relationships among researchers and knowledge users. In other words, knowledge translation can be seen as an acceleration of the knowledge cycle; an acceleration of the natural transformation of knowledge into use."

Ho et al27 specify four factors that influence the success of knowledge translationA:

  • The role of language in sharing knowledge: "effective communication among stakeholders is seen as a key factor in enabling health professionals to provide health care of the highest quality";
  • Effective inter-group communication: "various disciplines in health from health professionals to policy makers are deeply interested in and engaged in KT [knowledge translation] in their own domain, bringing different terminologies from their specialties to describe their own perspective on KT";
  • Accessibility of knowledge: "one goal of knowledge translation is to make evidence-based research available to frontline workers in a timely and efficient manner";
  • Learning and development in technology enabled knowledge transfer: "modern information technologies, such as … the Internet, Personal Digital Assistant, videoconferencing … can play an important role in accelerating KT … in order to be able to use [them] … continued learning needs to take place on different levels."

Ho also identifies four knowledge translation archetypes:

  • Professional: To help health professionals in changing their behavior, thereby adopting new knowledge into their everyday health practices;
  • Patient-Consumer: To help individual patients and health consumers in communities to understand and acquire new knowledge, thereby transforming their attitudes and behaviors towards improved self management;
  • Organizational: To transform the behavior of organizations, thereby enabling system-wide adoption of new knowledge;
  • Innovation: To encourage innovation and adoption, thereby creating opportunities for commercialization.

Davis et al28 believe that knowledge translation, can succeed in bridging the gap between what is known and what is practiced. In comparison to educational strategies "knowledge translation both subsumes and broadens the concepts of CME [Continuing Medical Education] and CPD [Continuing Professional Development] and has the potential to improve understanding of, and overcome the barriers to, implementing evidence based practice." Five factors contribute to knowledge translation’s success in effecting change:

  • it takes place where practice occurs, and acknowledges the social and environmental influences that impact behavior;
  • it directs attention to relevant stakeholders (e.g., patients, consumers, policy makers, etc.);
  • it reflects the considerations of relevant stakeholders in a more holistic manner;
  • it extends practice-based learning, supplementing it with evidence-based research findings;
  • it extends the concept of interdisciplinarity, including non-health disciplines (e.g., informatics, organizational learning, social marketing, etc.).

_________

[Footnote A = Ho and Davis use the Canadian Institutes for Health Research definition of ‘knowledge translation’]

2.6    What is Knowledge Management?

Knowledge management seeks to optimize the knowledge lifecycle, from knowledge creation to knowledge divestment, through the engagement of the right people, processes, practices and structures. The processesB associated with knowledge management are depicted in Figure I.

FIGURE I: THE KNOWLEDGE MANAGEMENT PROCESS


Tactical processes refer to the ways that individuals incorporate knowledge into their daily work, or lives. If the required knowledge is known to exist (internally or externally) it may be acquired, validated and used. If new knowledge is required, it may be created or learned, then validated and applied. Knowledge that is no longer valid must be unlearned and divested. Strategic processes refer to the ways that the organization derives value from knowledge. These include practices for contributing and transferring knowledge and methods for sustaining and protecting knowledge.

Health Canada29 uses the following operational definition for knowledge management –"a departmental strategy for ensuring that health knowledge is identified, captured, created, shared, analyzed, used and disseminated to improve and maintain the health of Canadians."

Snowden30 states that knowledge management is "fundamentally about creating self-sustaining ecologies in which communities and their artifacts can organically respond to, and confidently proact with, an increasingly uncertain environment" and that its purpose is "to improve the effectiveness (not efficiency) of decision-making and to create the conditions for innovation."

Snowden31 also captures the challenges of managing knowledge in the following heuristics:

  • knowledge can only be volunteered, it cannot be conscripted;
  • we can always know more than we can tell, and we will always tell more than we can write down;
  • we only know what we know when we need to know it.

_________

[Footnote B = The literature is replete with phrases that are used to describe knowledge processes, including knowledge: acquisition, application, coordination, creation, diffusion, discovery, dissemination, distribution, exchange, generation, integration, management, mobilization, process, representation, retention, sharing, synthesis, transfer, transaction, translation, uptake, utilization.]


2.7    What is Applied Research?

Applied research has as its objectives the creation of new knowledge (evidence) – or the refinement of existing knowledge – that responds to a specific need that has been identified by, or in consultation with, interested stakeholders. It promotes informed sense-making, policy-makingC, decision-making and action, based upon evidence.

For example, Lavis et al32 examined the role of health services research in public policy making. They created a typology of four functional categories of policy:

  • jurisdictional/governance: establishing accountabilities and responsibilities;
  • financial: setting financing, remuneration and funding formulas;
  • program: defining what services are to be delivered;
  • delivery: defining how/where services are delivered, whom delivers them, and how they are accessed.

The explicit (e.g., solving a specific problem, justifying a position/action) and non-explicit (e.g., enlightenment) use of cited research was explored at different stages of the policy process – prioritization, policy development and policy implementation. The influence of cited research was assessed according to a three-category political science framework – ideas (e.g., based upon research, other information, stakeholder values) interests (e.g., objectives, perceptions of impact) and institutions (e.g., policy legacies, processes, pressures, approvals). In the policy prioritization stage, policy maker interests and institutional legacies appeared to exert the greatest influence. In the policy development stage, the influence of ideas, interests and institutions was evenly distributed. In general, cited research may have its greatest impact at the level of professional or technical ‘content-driven’ decision making.

Nutley33 suggests that evidence-informed or evidence-aware better represent the role and influence of research in policy making (as opposed to evidence-based). The author identifies three challenges and cites related responses:

  • limitations of research evidence: identify and plug key gaps in research knowledge, improve research and evaluation methods, promote the use of systematic review techniques;
  • limitations of the policy process: make the policy process more rational, work with the political grain of the policy process;
  • limited interaction between the research and policy worlds: improve communications, build institutional bridges.

_________

[Footnote C = For an excellent review article, see: The utilization of health research in policy making: concepts, examples and methods of assessment. Hanney et al. Health Research and Policy Systems, 1 (2) 2003 – open access http://www.health-policy-systems.com/content/1/1/2]

 


3.    KNOWLEDGE-RELATED FRAMEWORKS AND MODELS
       
[Back to the Table of Contents]

Researchers have developed a number of frameworks and models that are designed to guide the integration and application of knowledge-related concepts.

3.1    An Organizing Framework for Knowledge Dissemination and Utilization in Gerontology

As a rationale for the need to establish an organizing framework, Farkas et al34 identify three impediments to the transfer of research finding:

  • confusion between the goals of knowledge dissemination (communicating research findings) and the goals of knowledge utilization (applying research findings);
  • the absence of a formal plan or organized approach that is designed to maximize the impact of research findings;
  • a simplified view of dissemination ("getting the word out").

They summarize recent research in this area with the following statements:

  • "Disseminating new findings or information involves communicating through ‘certain channels over time among members of a social network’ … It requires an analysis of the communicator and the user because knowledge itself is a fluid set of understandings shaped both by those who originate it and by those who receive it."
  • "Creating attitudinal or behavioral changes requires a learning framework that focuses on the intended user of research as the most critical element of the process … Maintaining the change requires methods that promote changes not only in the information users, but also in organizational and systemic structures (e.g., legislative, funding, and sociopolitical…)"

The organizing framework is comprised of four strategies: exposure, experience, expertise, and embedding – each targeted at researchers, providers, administrators, and consumers:

  • exposure strategies: emphasize knowledge dissemination approaches that will increase knowledge. These can be passive methods or channels of communication (e.g., journals, conferences, lectures) or active (e.g., information-seeking models). Selection of an exposure strategy should be driven by the characteristics of the audience;
  • experience strategies: emphasize the knowledge utilization benefits of a positive attitude toward new knowledge and an increase in knowledge;
  • expertise strategies: emphasize knowledge utilization methods that enhance competencies;
  • embedding strategies: emphasize the incorporation of knowledge into daily practices (or the contribution the knowledge makes to innovations). Embedding is acknowledged to be the most difficult aspect of knowledge utilization.

Stakeholder-specific examples are presented in Table 3.1.

 

Table 3.1: Stakeholder-specific Examples for Each Organizing Strategy

Stakeholders

Strategies

Exposure

Experience

Expertise

Embedding

Researchers

- Articles
- Seminars
- E-mail
- Web-based
   Information

- Mentorship

- Internships
- Manuals

- Ongoing Availability 
  of Experts
- Ongoing
Funding

Providers /
Administrators

- Conferences
- Popular Media
- Electronic
User
  Groups

- Videos
- Internships
- Program
Visits

- Manuals
- Training
Programs

- Programmatic
   Systems-level
   Technical
   Assistance
- Organizational
   Development
- Ongoing
   Supervision /
   Advocacy

Consumers /
Families

- Popular Media
- Community
   Lectures
- Web Sites

- Role Models

- Manuals
- Training Programs

- Ongoing Support
   Meetings
- Feedback Tools



The organizing framework was applied to three primary research projects:

  • Late Life Function and Disability Instrument;
  • Strong for Life;
  • Fear of Falling: A Matter of Balance.

The authors cited three benefits from using the organizing framework, researchers:

  • expanded the scope of their dissemination practices;
  • focused their design on specific user objectives;
  • integrated dissemination and utilization planning into their research project.
3.2    An Organizing Framework for a Knowledge-transfer Strategy

Lavis et al46 provide an organizing framework for a knowledge transfer strategy that is comprised of five questions:

  • What should be transferred to decision-makers?

Research findings must be translated into actionable messages. Empirical research on managerial and policy decision making suggests that research that communicates "ideas" is better received that research that simply generates "data." The messages that arise from individual studies can be very different from messages that are derived from systematic reviews of available research.

  • To whom should research knowledge be transferred?

Researchers must identify the target audience for a given research message. The accompanying knowledge transfer strategy must be sensitive to the kinds of decisions that the target audience will be expected to make and the environment in which those decisions are made. Typically, it takes researcher considerable time and money to clearly understand the decision-making environment of the target audience. Three sub-steps are proposed:

  • "ask who can act on the basis of the available research knowledge";
  • "ask who can influence those who can act";
  • "ask with which of these target audience(s) we can expect to have the most success and which messages pertain most directly to each of them."
  • By whom should research knowledge be transferred?

Credibility, of both the messenger and the receiver, plays an important role in knowledge transfer. Becoming an effective messenger takes considerable time and skill.

  • How should research knowledge be transferred?

Interactive engagement is essential. To optimize interaction, decision-makers need to nurture a research-attuned organizational culture, while researchers need to sustain a decision-relevant organizational culture.

  • With what effect should research knowledge be transferred?

Performance measures should be established. They should be based upon research objectives and audience impacts. It is critical that the measurements reveal "how" research knowledge is being used (not just "whether" it is being used). The authors describe three types of use:

  • instrumental – specific and direct application;
  • conceptual – general and indirect application; and
  • symbolic – justification for a position or action.
3.3    An Organizing Framework for a Knowledge Translation Strategy

Ho et al27 believe that an effective knowledge translation strategy must address the following questions:

  • Who does our research try to influence? (the target audience)

"Realistically, researchers will find that their outcome knowledge often requires the enactment of both individual and system changes in order to create lasting effects."

  • What do we want to say to our audience? (the nature of the knowledge)

"Knowledge emerging from each of the four pillars of research (basic science research, clinical research, health policy research and population health research) warrants a distinctly different KT [knowledge translation] strategy. One of the factors to consider is whether the research outcome validates previous experience, contradicts current practice, or represents a new discovery."

  • What is the audience perspective? (the cultural context)

"Even if new knowledge is universally applicable, differences are noticeable among the cultures receiving the benefits of such new knowledge. Political, economical, geographical, and healthcare system cultures are but some of the highly influential factors that lead to variable uptake of the same knowledge."

  • Is the audience ready for us? (the receptivity to change)

"The readiness of an individual or system to change and accept knowledge is another important issue to consider when choosing KT interventions. Adult learners go through stages of learning and change … ICTs [information and communication technologies] may present themselves as a double-edged sword … technically savvy … technically challenged"

  • How much will they remember? (the knowledge retention capacity)

"KT strategies, while in force, may lead to evidence of knowledge and skills uptake and application. How can we ensure that, beyond the active KT strategy deployment, the individuals and system will continue to maintain and sustain the adoption of the innovation into everyday practice?"

  • What can we learn by using the knowledge? (a learning system)

"It is fundamental to note that KT is an iterative process that demands two-way flow information and knowledge. Researchers may generate new knowledge, but once this information is taken up by practitioners and systems, the KT loop must be pursued and ‘closed’."

3.4    A Context-sensitive Knowledge Translation Framework

Jacobsen et al35 have designed a knowledge translation framework that enables a researcher or other knowledge disseminator to take into account the context of an intended user group. The framework is comprised of a series of exploratory questions organized in five domains, the:

  • user group: Contextual information of importance includes: member demographics (status, education, tenure, commitment), group structure/embeddedness (formal, informal), accountability expectations (explicit, implicit), group longevity/continuity (stable, unstable), governance/management (centralized, decentralized), decision-making practices (politically-oriented, value-based, decision staging, decision timing), information access (numbers of sources, purpose, openness to using, incentives to use, quality, relevance, credibility, timeliness, congruence), power dynamics (winners/losers as a result of using research), research literacy (basic, sophisticated), research exposure (no/prior encounters with research), and research commitment (no/prior use of research). A sampling of the twenty six user group-related questions includes:
    • In what formal or informal structures is the user group embedded?
    • What is the political climate surrounding the user group?
    • How big is the user group?
    • What kinds of decisions does the user group make?
    • What actions are available to the user group?
    • What is the user group’s pace of work?
    • How does the user group process information?
    • Has the user group demonstrated an ability to learn?
    • Do knowledge translation structures and processes already exist?;
  • issue: Contextual information of importance includes the characteristics of the issue in question (micro-/meta-level, policy orientation, stability, salience, complexity, receptivity, risk). A sampling of the eight issue-related questions includes:
    • To which policy sector(s) does the issue relate?
    • How does the user group currently deal with the issue?
    • How much conflict surrounds the issue?;
  • research: Contextual information of importance includes user group orientation to the research and its receptivity (based upon relevance, congruence, compatibility). A sampling of the twelve research-related questions includes:
    • Is the research very focused and fragmented or quite broad and synthetic in focus?
    • Does the research suggest an immediate application? Is it action-oriented?
    • Does the research have implications that are incompatible with existing user group expectations or priorities?;
  • researcher-user relationship: Contextual information of importance includes receptivity, trust, rapport, and expectations. A sampling of the seven user relationship-related questions includes:
    • Do the research and user group have a history of working together?
    • How frequently will the researcher be interacting with the user group?
    • Have the research and user group agreed about the responsibilities each will have during knowledge translation?; and,
  • dissemination strategies: Contextual information of importance includes awareness raising, communication vehicles and interaction approaches; the manner, mode and venue of information presentation; user preferences regarding the amount of information and the level of detail. A sampling of the eleven dissemination strategy-related questions includes:
    • Should the audience come to the researcher or should the researcher go the audience?
    • What is the appropriate mode of interaction: written or oral, formal or informal?
    • To what extent, and in what ways, should the researcher continue to be available to the user group after the conclusion of translating the knowledge?

The authors suggest four framework adoption strategies for researchers:

  • draw from prior experience with (exposure to) user groups;
  • enhance the researcher/user linkage role (e.g., involve a knowledge brokerD, 36);
  • apply research techniques (e.g., focus groups, key informant interviews, case studies);
  • increase interactions with user groups.

_________

[Footnote D = The Canadian Health Services Research Foundation has a "knowledge brokering program aimed at understanding brokering, identifying and linking knowledge brokers, providing resources, and evaluating brokering's effectiveness" http://www.chsrf.ca/brokering/index_e.php]

 

4.    KNOWLEDGE-RELATED CHALLENGES        [Back to the Table of Contents]

If not understood and addressed, knowledge-related challenges can create temporary obstacles or permanent barriers to the transfer, dissemination and utilization of knowledge.

Knowledge-related challenges are grouped into the following categories:

  • Individuals: identity, language, awareness, attention, access, time, inferences and assumptions, motivation, patterns & habits, sense-making, and expertise;
  • Groups, Organizations and Systems: complicated and complex problems & systems, cultures, relationships, communities and networks;
  • Knowledge Processes: knowledge creation and knowledge sharing;
  • Management Frameworks: change, innovation and projects;
  • Technologies: information and communication technologies.
4.1    INDIVIDUALS

A sampling of knowledge-related challenges associated with individuals, operating in physical and/or virtual space, is presented below:

4.1.1    Identity

Kurtz et al37 emphasize that we each have multiple identities (e.g., as individuals – parent, sibling, child, manager, team member, specialist, etc.; as a member of a collective – families, disease/disorder groups, special interest groups, professional associations, networks, communities, etc.). An individual’s behavior is context-based, and influenced strongly by identity.

Dixon38 reminds us that what we know is directly linked to our perception of who we are – "I am what I know."

Failure to understand the role identity plays can have an adverse impact on knowledge transfer, dissemination and utilization

4.1.2    Language

Specialized Vocabularies: Every discipline, organization and group develops its own formal and informal ‘operating’ vocabularies – a kind of working ‘shorthand’. While this enhances internal capacity for understanding and rapid exchange of ideas, information and knowledge, it can complicate external capacity for understanding and exchange. In the context of the journey from research to policy, Des Rosiers39 reminds us that "the idea or concept must become part of the language of the decision makers and problem solvers, not just of academics."

Generational Vocabularies: Language varies greatly across generations (e.g., Nexters, Xers, Boomers, and Veterans)40. Misinterpretations are common and translation can be complicated.

Language Choices: Kegan et al41 demonstrate that by paying attention to the way that we speak to ourselves and to others, we can dramatically enhance our capacity for effective communication and collaboration. A summary of language choices is presented in Table 4.1.2.

        Table 4.1.2: Language Choices

        From

        To

        Complaint

        Commitment

        Blame

        Personal Responsibility

        Resolutions

        Competing Commitments

        Assumptions that Hold Us

        Assumptions that We Hold

        Prizes and Praise

        Ongoing Regard

        Rules and Policies

        Public Agreement

        Constructive Criticism

        De-constructive Criticism

Failure to communicate in a positive manner and in the preferred vocabulary of your stakeholders can have an adverse impact on knowledge transfer, dissemination and utilization.

4.1.3    Awareness

O’Dell et al42 developed a matrix that represents the range of possibilities associated with our awareness of what we know and don’t know (Table 4.1.3).

Even in cases where we know what we know, we may not be aware that the knowledge we possess could benefit others or that the knowledge that others possess could benefit us.

        Table 4.1.3: Awareness

        WHAT
        WE

        Know

        Don’t Know

        Know

        (A)

        We Know
        What We Know

        (B)

        We Know
        What We Don’t Know

        Don’t Know

        (C)

        We Don’t Know
        What We Know

        (D)

        We Don’t Know
        What We Don’t Know

Failure to put in place processes and practices that strengthen our, and other’s, awareness can have an adverse impact on knowledge transfer, dissemination and utilization.

4.1.4    Attention

Attention is closely linked with awareness. Davenport et al43 identify six types of attention (see Table 4.1.4).

Failure to present stakeholders with compelling choices that positively motivate them to act can have an adverse impact on knowledge transfer, dissemination and utilization.

        Table 4.1.4: Types of Attention – Paired Opposites

        DRIVER

        MODE OF ATTENTION

        Choice

        Voluntary: Based upon relevance, value, interest, etc. (e.g., physical exercise)

        Captive: Dictated; mandatory
        (e.g., organizational policies)

        Motivation

        Attractive: Attraction to positive experiences (e.g., personal enlightenment)

        Aversive: Avoidance of negative experiences (e.g., unethical behavior)

        Proximity

        Front-of-mind: Conscious, focused, and explicit (e.g., delivering a presentation)

        Back-of-mind: Subconscious, automatic, and implicit ; routine (e.g., travel route home)

4.1.5    Access

Foote et al44 describe four dimensions for accessing and contributing to group knowledge:

  • relevance:
    • accessor: the breadth of the search (e.g., focused on highly relevant input, seeking diverse input);
    • contributor: the breadth of dissemination (e.g., to a specific person, a community or a general group);
  • richness:
    • accessor: the form of the knowledge (e.g., analogous experience, stories, expert advice, general guidelines);
    • contributor: generalized or contextualized knowledge (e.g., patterns, cases);
  • reliability:
    • accessor: validation (e.g., feedback, vetting, accreditation);
    • contributor: reputation-building (e.g., inventorying, profiling, recognition system) ; and
  • relationships:
    • accessor: leverage contacts (e.g., designated, ranked or known experts) ;
    • contributor: obligation to respond (e.g., designated individuals, formal/informal communities or networks).
4.1.6    Time

Making time for knowledge-related activities can be a challenge:

  • retrieval time: Dawes et al45 cited that a lack of time was the key factor in preventing physicians from searching for relevant clinical information;
  • orientation time: Lavis et al46 indicate that researchers must invest a significant amount of time to adequately understand the decision-making environments of their respective stakeholders;
  • assimilation time: Haldin-Harrgard47 states that considerable time may be required to internalize tacit knowledge. The process requires time to experience and reflect;
  • interaction time: Innvaer et al48 found that personal contact with researchers could increase a policy-maker’s use of research evidence;
  • execution time: Lavis et al46 also state that few research organizations commit the time and resources that are required to embed knowledge transfer skills and practices into work processes.

Failure to factor in the time demands and constraints of stakeholders can have an adverse impact on knowledge transfer, dissemination and utilization.

4.1.7    Inferences and Assumptions

Inferences: There are times when deductive or inductive reasoning are used to draw a conclusion about something that is known or assumed. Argyris49 uses the "Ladder of Inference" to describe how increments in abstraction can lead to misguided beliefs. The increments (rungs) include:

  • I observe data and experiences;
  • I select data (from what I observe)
  • I add meaning (based upon culture, context, and experience)
  • I make assumptions (based upon the meaning I added)
  • I draw conclusions (based upon how I combine data, meaning and assumptions)
  • I adopt beliefs (which affects what data I select next time)
  • I take actions (based upon my beliefs)

Assumptions: There are times when we take for granted that something is known. Dixon27 suggests that failure to explore the assumptions that may be embedded in a knowledge seeker’s question (its context) may impede the effectiveness of the transfer of knowledge. Mental models refer to deeply held beliefs, assumptions, generalizations (which may include pictures, images and stories) that influence how one understands one’s workplace, the world around one - and takes action. They can be thought of as one’s filters for reality. They may also block you from seeing new patterns.61

Failure to recognize the potential influences of inferences, assumptions or mental models can have an adverse impact on knowledge transfer, dissemination and utilization.

4.1.8    Motivation

Intrinsic motivators refer to one’s desire to learn or act based upon a dedication to personal mastery and growth, or a strong commitment, curiosity, or interest in the something. von Krogh51 suggests that intrinsic motivators are a prerequisite for sharing knowledge. Dixon38 suggests that individuals feel a strong sense of "personal ownership" over the knowledge they create. While the work product of that knowledge (e.g., documents, plans, products, etc.) belongs to the organization and the individual is contractually obliged to share it, the individual’s knowledge is shared more out of a sense of generosity than obligation - "it is shared as a gift."

Extrinsic motivators refer to one’s desire to learn or act based upon the potential for a tangible reward, such as, money, time off, advancement, etc. These kinds of motivators may produce effective knowledge sharing behavior in the short-term, but they have been shown to be ineffective over the long-term.52

Failure to understand what motivates your stakeholders, or how you can motivate them, can have an adverse impact on knowledge transfer, dissemination and utilization.

4.1.9    Patterns & Habits

Individuals make sense of the world around them by detecting patterns (consciously and subconsciously).37 They also draw upon a set of established patterns to interact with the world around them. Stored patterns effectively entrain our thinking and behavior. When a situation matches a stored pattern, past experience usually dictates our response. Pattern entrainment can obstruct our ability to accept and assimilate new, or revised, knowledge.

Covey53 defines habits as "the intersection of knowledge [what to do], skill [how to do] and desire [want to do]." Habits are formed over time and once formed, are difficult to change. Covey describes seven habits that promote effectiveness:

  • be proactive;
  • begin with the end in mind;
  • put first things first;
  • think win/win;
  • seek first to understand, then to be understood;
  • synergize;
  • renew.

Ignoring the factors that guide pattern recognition and habit formation can have an adverse impact on knowledge transfer, dissemination and utilization.

4.1.10    Sense-making

Weick54 describes individual sense-making as being "about such things as placement of items into frameworks, comprehending, redressing surprise, constructing meaning, interacting in pursuit of mutual understanding and patterning. It is not synonymous with interpretation or decision making … there is a strong reflexive quality to the process." Weick frames sense-making as:

  • grounded in identity construction;
  • retrospective;
  • enactive of sensible environments;
  • social;
  • ongoing;
  • focused on and by extracted cues;
  • driven by plausibility rather than accuracy.

Craig-Lees55 describes the implications of these characteristics for data collection and analysis:

  • as an analytical construct, sense-making requires the individual to be the unit of analysis and for data to be collected via narratives and/or discourse;
  • information is inherently unstable;
  • there are likely to be elements of shared or collective meaning across individuals.

Weick believes that organizational sense-making occurs as a results of four interlocked processes:

  • ecological change: an alteration in the environment that disturbs the flow of experience for organizational members;
  • enactment: proactive interpretation of changes in the environment
  • selection: choosing from a range of possible explanations for the observed change and developing supporting actions;
  • retention: keeping (routinizing) usable (functional) selection/action combinations.

Snowden31 has developed Cynefin, a sense-making framework that encompasses four domains: known, knowable, complex and chaos.

Underestimating the individual and organizational complexities associated with sense-making can have an adverse impact on knowledge transfer, dissemination and utilization.

4.1.11    Expertise

It is acknowledged that as expertise accrues, there is a concomitant increase in the level of mental abstraction and simplification of the respective knowledge56. This high-level abstraction may make it difficult for an expert to transfer their knowledge, even if they are strongly motivated to do so.

Failure to put in place processes and practices that compensate for abstraction and simplification can have an adverse impact on knowledge transfer, dissemination and utilization.

4.2    GROUPS, ORGANIZATION AND SYSTEMS

A sampling of knowledge-related challenges that are associated with groups or organizations, interacting in physical and/or virtual space, is presented below:

4.2.1    Complicated and Complex Problems & Systems

Glouberman et al57 explain that:

  • complicated problems "contain subsets of simple problems but are not merely reducible to them. Their complicated nature is often related not only to the scale of a problem like sending a rocket to the moon, but also to issues of coordination or specialized expertise. Complicated problems, though generalizable, are not simply an assembly of simple components."
  • complex problems "encompass both complicated and simple subsidiary problems, but are not reducible to either since they too have special requirements, including an understanding of unique local conditions, with the added attribute of non-linearity, and a capacity to adapt as conditions change. Unavoidably, complex systems carry with them large elements of ambiguity and uncertainty"

They describe the differences between complicated and complex systems (see Table 4.2.1a) and four sets of health-related tensions (see Table 4.2.1b).

Table 4.2.1a:Complicated Systems vs. Complex Systems


CLUSTER

COMPLICATED
SYSTEMS

COMPLEX
SYSTEMS

 

 

 

Theory

  • Linear (there is a direct correlation between inputs and outputs)
  • Non-linear (there is no direct correlation between inputs and outputs)
  • Noise, tension and fluctuations are problems
  • Noise, tension and fluctuations are seen as opportunities
  • Adaptations are applied to a static environment
  • Interactions take place in a dynamic environment
  • Solutions are external to the system
  • Solutions are internal to the system

 

 

 

Causality

  • Simple
  • Mutual
  • Designed and intended outcomes
  • Adaptive and emergent outcomes
  • Deterministic
  • Probabilistic
  • Certainty
  • Uncertainty
  • Assumption of predictability
  • Recognition of non-predictability
  • Focused on content (boxes)
  • Focused on direction (arrows)
  • Structure dictates relationships
  • Relationships influence structure

 

 

 

Evidence

  • Reductionism-analysis
  • Holism-synthesis
  • Outliers become irrelevant
  • Outliers become potential key determinants
  • Historical evidence is often ignored because systems tend to seek equilibrium
  • Historical evidence provides meaning to the change because the system is evolving
  • Measurement is focused on efficiency, fit, and best practice
  • The focus is on relationships and feedback loops

 

 

Planning

  • Convergent thinking
  • Divergent thinking
  • Reductive characteristics
  • Emergent characteristics
  • Decisions are events
  • Decisions are emergent
  • Environmental scans
  • Insights
  • Big issues = big changes
  • Size of issue does not determine the size of the change (butterfly effect)

 

Table 4.2.1b: Four Sets of Tensions

TENSIONS

vs.

 

 

 

Knowledge

Specialized

General

Professional

Lay

Raising Professional Boundaries

Lowering Professional Boundaries

Evidence-based

Experience-based

Instrumental

Hands-on

Data-based

Narrative-based

Allopathic Medicine

Homeopathic Medicine

 

Economic

Sustainable

Unsustainable

Public

Private

Individual

Population

Quality

Efficiency

Smooth Running

Battles Against Disease

 

 

Governance

Centralized

Decentralized

Competition

Collaboration

Rational Planning

Self-organizing

Structural Change

Relationship Development

Strict Accountability

Self-accountability

Hierarchical

Flat

Federal

Provincial

 

Institutional

Institutional Focus

Patient Focus

Institutions

Communities

Individual

Collective

Standardized

Customized

Primary

Acute

Risk Avoidance

Risk Management


By way of an example, the Center for the Study of Healthcare Management58 suggests that "a physician who acts within the spirit of a complex adaptive system views the patient as a human organism, not an indication for a procedure; understands the patient is embedded in a variety of systems – physiological, family, political, and social – that continuously recalibrate themselves; and appreciates that small interventions at the correct leverage points can have large results."

In response to increasing levels of change, uncertainty, complexity and anxiety in the work environment, Alex and David Bennet59, of the Mountain Quest Institute,E developed the Intelligent Complex Adaptive System (ICAS) model and potential ICAS structures. In the ICAS model, systems and complexity thinking help to shape an organization that emphasizes:

  • shared purpose and internal unity;
  • multidimensional capabilities and competencies;
  • data and information selectivity;
  • knowledge centricity;
  • targeted and active flow of data, information and knowledge;
  • optimal human experience;
  • optimum levels of internal complexity;
  • creativity and innovation;
  • effective problem solving;
  • sound decision-making;
  • efficient implementation processes;
  • permeable boundaries.

In combination, these characteristics promote timely organizational intelligence and high performance.

Failure to understand the fundamental differences between (and implications of) simple, complicated and complex problems & systems, and to adjust your thinking, actions and processes can have an adverse impact on knowledge transfer, dissemination and utilization.
_________

[Footnote E = The mission of the Mountain Quest Institute (MQI) is "through research, consulting and workshops create learning experiences for individuals and organizations to help them achieve and sustain high performance in a rapidly changing, uncertain and incredibly complex world." http://www.mountainquestinstitute.com/]

4.2.2    Cultures

Culture plays an important role in knowledge processes.

Organizational Culture: Organizational culture reflects the:

  • symbols (e.g., age, language, space, diversity, design, etc.);
  • actions (e.g., pursuit of talent/clients, rewards and recognition, training, development, communication, decision-making, etc.); and
  • beliefs (e.g., core values, focus of attention, core competencies, character, role in the community, etc.) of an organization.

Smith et al60 describe the influence culture has on knowledge:

  • culture shapes people’s assumptions about what knowledge is important;
  • culture determines the relationship between levels of knowledge (e.g., what knowledge belongs to the organization and what knowledge belongs to the individual);
  • culture creates a context for social interaction about knowledge (e.g., what is sensitive, how much interaction or collaboration is desirable, which actions and behaviors are rewarded and punished);
  • culture shapes the creation and adoption of new knowledge.

Brown et al61 remind us that organizational culture varies with the practices of the organizational units that may be found on the organization chart.

The "Not Invented Here Syndrome"62 is an extreme example of embedded obstructive behavior. Knowledge hoarding, another counterproductive behavior, may be limited to the controlling personalities of a small number of individuals or it may be widespread and deeply embedded in the culture. Commonly reported reasons for knowledge hoarding63 are listed in Table 4.2.2a,b.

 

Table 4.2.2a: Reported Causes of Knowledge Hoarding

  • People believe that knowledge is power
  • People are insecure about the value of their knowledge
  • People don’t trust each other
  • Employees are afraid of negative consequences (insights and opinions are ridiculed, criticized or ignored)
  • People work for other people who don’t share what they know
  • People lack the time
  • People forget to share
  • People don’t want the additional work and responsibilities associated with sharing
  • People don’t see the connection between sharing knowledge and the business purpose
  • Disapproval of perceived ‘copying from a neighbor’
  • Entrenched fiefdoms
  • Technophobia
  • Fear of being ‘downsized’

Table 4.2.2b Additionally Cited Causes

  • Language barriers66
  • Resource constraints
  • A lack of formal structures and incentives
  • A lack of social networks64
  • Controlling personalities
  • Knowledge is a weapon against competition
  • Fear (loss of power, status, control, admitting not knowing)
  • Bad personal experience trying to share65



National Culture:
Ford et al66 define national culture as "the collective programming of the mind which distinguishes the members of one human group from another". They describe how national cultures and knowledge sharing intersect:

  • cultures that are high on Individualism [valuing the accomplishments of the individual] may have more difficulty in knowledge sharing than cultures that are high on Collectivism [valuing the accomplishments of the collective];
  • culture that are high on Power Distance [the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally] may have a more top-down flow of knowledge than cultures that are low on Power Distance;
  • cultures that are high on Masculinity [focused on pay security and job content] vs. Femininity [emphasizes relationships and physical conditions] may have less knowledge sharing between organizational members if the competitiveness is individually based. There may be no difference if competitiveness is organizationally based;
  • knowledge sharing between heterogeneous cultural groups may be more difficult (i.e., require more time and effort) than knowledge sharing within homogeneous cultural groups.

Dixon38 frames knowledge sharing as "voluntary, and appreciation is the reciprocal act."

Failure to nurture a knowledge sharing culture, or to understand the influences of national culture, can have an adverse impact on knowledge transfer, dissemination and utilization.

4.2.3    Relationships

The social nature of knowledge processes highlights the importance of establishing relationships, encouraging engagement, and promoting involvement.

Royle et al67 identify the stages (e.g., identifying, prioritizing, commissioning, designing, managing, undertaking, analyzing, disseminating, and evaluating) and levels of research involvement that consumersF should consider. Consumer involvement is defined as "doing research with consumers rather than to, about, or for consumers." Baxter et al68 provide helpful hints for involving consumers in research (e.g., suggestions about how to make sure that all the relevant people are involved, encourage lay people to become involved in research, work towards sustainable outcomes, involve lay people in all types of research; research techniques, tools for self-reflection, and monitoring and evaluating lay involvement in research). They also identify factors that help or hinder involvement (e.g., knowledge, attitudes, values, diversity, resources and power), present a framework for analyzing balance of participation, provide a matrix that captures the quality of participation and document lessons learned.

Hanley et al69 complement the work of Royle67 by framing consumer involvement for the researcher.

Ross et al70 focus on the involvement of decision-makers (health system managers and public policy makers) in the research process, and describe the:

  • types of involvement:
    • "decision-makers sometimes organized and facilitated interactive forums to engage a broader range of decision makers in research-related activities … Decision makers did not expect to be involved with research tool and methods development, data management, initial data analysis … The stages of the research process in which decision-makers were most actively involved were research conceptualization, data collection, results interpretation and knowledge transfer."
    • "researchers commonly prepare written research updates or briefing notes, schedule standing research meetings or ad hoc consultations, and engage in informal e-mail and telephone exchanges with decision-makers.";
  • levels of decision-maker involvement:
    • formal supporter: not actively involved;
    • responsive audience: actively involved – respond to researcher with ideas, information or tactical advice;
    • integral partner: actively involved – helps researcher to shape the research process.
  • factors associated with decision maker involvement: perceived benefit, extent of the time commitment, alignment of the research with needs, an established relationship with the researchers
  • benefits of involvement:
    • decision-makers: more reflective about their practices; gained ‘big picture’ perspective
    • researchers: better understanding of the decision making environment; research ‘grounded in reality’; access to expertise, advice and ideas
  • costs of involvement: time and money (interaction, facilitation, conflict resolution, administration and associated travel, accommodations and resources); impact of the research on the organization

The authors make the following recommendations for optimizing decision-maker involvement:

  • "be strategic about establishing partnerships (pick and choose whether and how to involve decision-makers, find the right person to work with, define the goals of decision-maker involvement)."
  • "be intentional about supporting partnerships (build in more allowance for involvement activities, educate participants about their roles)."
  • "be committed to building partnerships (build relationships over time, invest in relationships)."

Golden-Biddle et al71 view researcher/decision-maker collaboration from a communicative perspective and identify four key elements:

  • disclosing the relational stance (‘seeing below the water line’): treating each other as equals; acknowledging the complexities, constraints and opportunities inherent to each other’s work environment; engaging each other with respect;
  • engaging the purpose at hand for developing and using knowledge: "identifying, understanding and engaging the overlapping and situated purposes." For example, "decision makers are interested in using knowledge to implement change; researchers are interested in gaining an awareness of the issues to inform and contextualize their study of change.";
  • enacting knowledge sharing practices: In response to the question "How could the researchers provide information that would add value to the issues faced in real time by the decision makers?," the authors identified four knowledge sharing practices:
    • providing relevant research and management articles;
    • presenting research findings along the way;
    • providing pedagogical resources that assist change efforts in a qualified manner;
    • sharing research observations, but not advice;
  • identifying forums for accessing and sharing research knowledge: creating joint interpretive forums – formal or informal interactive spaces – where stakeholders can access and interpret knowledge.

The authors view partnerships as "social processes consisting of elements of linkage and exchange." They believe that an effective researcher/decision-maker partnership can be demonstrated when "researchers see the value of contextualizing their work … and present, process and interpret research findings together with practitioners, preferably in face-to-face interaction" and "decision-makers see how this work can help them to accomplish their purpose at hand."

Goering et al72 propose a four-tiered knowledge "linkage and exchange" model to optimize collaboration between researchers and policy-makers:

  • Tier 1 – Inter-organizational relationship (foundational): Establish a formal partnership, based upon jointly-developed objectives, terms of engagement and a work plan. Explore cultural and procedural differences. Understand timeline differences between research work and policy development. Build trust;
  • Tier 2 – Interactive research projects: Research objectivity is promoted at the initiation stage through a grant process and at the execution stage through a stakeholder-representative advisory committee;
  • Tier 3 – Dissemination: Consider conducting a policy forum. Share and learn from the research. Establish a common language;
  • Tier 4 – Policy formation: Synthesize the principles and recommendations.

Levin et al73 suggest that trustG, 74 is the "magic ingredient" that enables strong relationships to be formed and powerful knowledge sharing practices to flourish.

They describe two kinds of trust:

  • benevolence-based: where an individual’s interactions with others are motivated by respect, cooperation, kindness or interest;
  • competence-based: where an individual’s interactions with others are motivated by level of skill, experience, or knowledge.

Each type of trust can exist independently or in varying combinations and intensities (e.g., I may be confident that you would be willing to help me with a task [benevolence-based], but I may have no confidence in your ability to the do the task [competency-based trust]).

They also found a correlation between knowledge type and trust type. When tacit knowledge was involved, knowledge seekers depended upon high levels of competency-based trust in the knowledge source. With explicit knowledge, knowledge seekers relied on benevolence-based trust in the knowledge source.

To facilitate trust in the workplace, they encourage managers to:

  • create a common understanding of how the business works;
  • demonstrate trust-building behaviors;
  • bring people together.

They also made a "somewhat surprising discovery," trust can even develop in situations where individuals interact infrequently.

Stewart75 believes that in addition to competence, trust is supported by:

  • communities of practice: which create and validate competence;
  • commitment: to the needs of the community or the goals of the organization;
  • communication: telling the truth.

Cross et al76 identify four factors that contribute to effective project-based relationships:

  • knowing what another person knows and thus when to turn to them;
  • being able to have timely access to that person;
  • willingness of the person sought out to engage in problem solving rather than dump information;
  • a degree of safety in the relationship that promote[s] learning and creativity.

Failure to establish and nurture trusted relationships can have an adverse impact on knowledge transfer, dissemination and utilization.
_________

[Footnote F = Consumers are defined as "patients, carers, long-term users of services, organizations representing consumers interests, members of the public who are potential recipients of health promotion programs and groups asking for research because they believe they have been exposed to potentially harmful circumstances, products or services."]

[Footnote G = Galford et al provide the following equations:     Individual trust = C + R + I        Where:    C = credibility, R = reliability,
                                                                                                                        S                             I = intimacy,    S = self-orientation

                                                                                         Organization trust = (A1 + A2 + A3) x (A4 + A5)    Where: A1 = aspirations, A2 = abilities,
                                                                                                                                        R                                   A3 = actions,      A4 = alignment,
                                                                                                                                                                             A5 = articulation, R = resistance]

4.2.4    CommunitiesH

Communities can have a dramatic impact on the creation and flow of knowledge.

Communities come in many forms: communities of interest, communities of learning, communities of practice, communities of commitment, etc.

One type of community in particular – a community of practice77 – is recognized as being essential to the sustainability of knowledge-driven organizations. Saint-Onge et al78 define a community of practice as "a group of self-governing people whose practice is aligned with strategic imperatives and are challenged to create shareholder value by increasing capabilities and improving their practice." They share the following characteristics:

  • a common purpose;
  • self-managed through principles and conventions, shared leadership of members, and some form of facilitation;
  • self-governed on the basis of agreed upon conventions;
  • utilize productive inquiry (answering practice-specific questions);
  • generate knowledge that supports the practice;
  • assume accountability for supporting one another;
  • collaborate via multiple channels;
  • receive support from the organization.

Failure to create the conditions that enable communities to thrive can have an adverse impact on knowledge transfer, dissemination and utilization.
_________

Footnote H = Health Organization Change, a multi-university Canadian research team, is exploring the benefits of communities of practice. http://www.healthorgchange.com/index.htm]

4.2.5    NetworksI

Ruminez79 describes a network as "consisti[ng] of people who know each other. While not everyone knows everyone else, there is an overall pattern of connection. There is also mutual aid and reciprocity."

Shirky80 states that "we are living in the Golden Age of network theory, where sociology, math, computer science, and software engineering are all combining to allow the average user to visualize, understand, and most importantly, rely on the social and business networks that are part of their lives."

Cravey et al81 describe six types of knowledge network nodes (related to access to health information):

  • primary potential: places individuals visit; rate favourably; do not have access to health information; would like to have access to health information;
  • secondary potential: places individuals visit; rate favourably; do not have access to health information; want to have access to health information;
  • reluctant: places individuals visit; rate unfavourably; have access to health information; do not want to have access to health information;
  • latent: places individuals do not visit; but rate favourably; and access to health information is available;
  • isolated: places individuals do not visit; and do not rate favourably; even though access to health information is available
  • irrelevant: places individuals do not visit; do not rate favourably; and access to health information is not available

Cross82 describes five ways that networking can make a positive contribution to knowledge creation and use:

  • individuals get answers to their questions (know how, know what);
  • individuals get pointed to relevant domains of knowledge, databases and people (meta-knowledge);
  • individuals learn how to reformulate their questions or challenge (perspective);
  • individuals obtain feedback that validates their thinking (confidence);
  • individuals gain recognition through interaction respected parties (prestige).

Social network analysis83 is a methodology that is used to map the characteristics of relationships between members of a network. Analysis of the map occurs along four dimensions:

  • knowledge: knowing what someone else knows;
  • access: strength of relationships, proximity, organizational design, collaboration tools;
  • engagement: understanding from the other person’s perspective, actively thinking with others, involved in problem solving;
  • safety: open admission of knowledge gaps or acknowledgement that thinking and conversations may diverge.

Value network analysis3 is a methodology that is used to map the web of tangible (e.g., patient referrals, medical services, etc.) and intangible (e.g., patient knowledge, medical knowledge, etc.) exchanges for a given network – which is represented as a living system. Value exchange is the focus (not processes). Analysis of the map enables one to answer a range of value-based questions, including:

  • Is there a coherent logic and flow to the way value moves through the system?;
  • Does the system have healthy exchanges of tangibles and intangibles?;
  • Is there an overall pattern of reciprocity?

Failure to take advantage of the capacity to connect and communicate through networks can have an adverse impact on knowledge transfer, dissemination and utilization.
_________

[Footnote I = The Canadian Research Transfer Network is committed to "building a national network of Research Transfer professionals in Canada; providing a forum to share and explore ideas and best practices; promoting the value and importance of research transfer; promoting best practices for transfer; advocating research and evaluation of transfer methods and strategies; and providing information and professional development opportunities to members."]

4.3    KNOWLEDGE PROCESSES

A sampling of knowledge-related challenges that are associated with knowledge processes is presented below:

4.3.1    Knowledge Creation

Nonaka et al84 suggest that current economic and organizational theories cannot adequately explain the knowledge creation process. Nonaka describes knowledge creation as a dialectical process – "in which various contradictions are synthesized through dynamic interactions among individuals, the organization, and the environment … Knowledge is created in a spiral that goes through seemingly antithetical concepts such as order and chaos, micro and macro, part and whole, mind and body, tacit and explicit, self and other, deduction and induction, and creativity and efficiency." He proposes a environment called "ba" which is characterized by needs-driven opportunities to resolve individual contextual contradictions through interactions in time and space that rely upon dialogue and synthesis to achieve shared context and situated action.

Failure to establish an environment that surfaces and resolves contradictions can have an adverse impact on knowledge transfer, dissemination and utilization.

4.3.2    Knowledge Sharing

Effective sharing of knowledge is at the core of knowledge transfer, dissemination and utilization.

Smith et al60 identify three organizational attributes that sustain a strong knowledge sharing culture:

  • high solidarity (deeply shared goals and tasks) and sociability (strong relationships and community);
  • fair processes and outcomes;
  • recognition of work.

While considerable attention has been focused on the knowledge provider, Dixon38 points out that little attention has been paid to the knowledge receiver. Absorptive capacity, which refers to the ability of the receiver to connect newly received knowledge to their existing base of knowledge and thereby make sense of the new knowledge, is seen as a key to effective knowledge transfer. Well-developed inquiry skills are essential for knowledge seekers.

Failure to understand the needs of the knowledge receiver can have an adverse impact on knowledge transfer, dissemination and utilization.

4.4    MANAGEMENT FRAMEWORKS

A sampling of knowledge-related challenges that are associated with management frameworks is presented below:

4.4.1    Change

Huy et al85 describe 3 types of organizational change, which interact dynamically:

  • dramatic change: descends from the top; incites revolution, which provides impetus (e.g., restructuring the organization);
  • systematic change: presents laterally; orchestrates reform, which instills order (e.g., strategic planning);
  • organic change: emerges from the grass roots; nurtures rejuvenation, which spurs initiative (e.g., skunk works).

Senge et al86 identify ten challenges associated with the change process:

  • Initiating change:
  • not enough time
  • no help (coaching & support)
  • not relevant
  • not walking the talk
  • Sustaining change:
  • fear & anxiety
  • assessment & measurement
  • non-believers
  • Redesigning & rethinking for change:
  • governance
  • diffusion
  • strategy & purpose

Resistance can be found in varying degrees in every change process87. The key factors that contribute to resistance include:

  • existence of deep-rooted values;
  • differing interests of management and staff;
  • poor communications;
  • organizational silence;
  • gaps in capabilities.

Kotter et al88 describe eight factors that facilitate change:

  • establishing an increased sense of urgency;
  • building the guiding team;
  • getting the vision right;
  • communicating for buy-in;
  • empowering for action;
  • creating short-term wins;
  • not letting-up;
  • making change stick.

The United States Department of Navy89, recognized as a leader in knowledge management, leverages its knowledge through a twelve-element change strategy:

  • creating a shared vision;
  • building the business case;
  • demonstrating leadership commitment;
  • facilitating a common understanding;
  • setting limits;
  • sharing new ideas, words, and behaviors;
  • identifying the strategic approach;
  • developing the infrastructure;
  • measuring and incentivizing;
  • providing tools;
  • promoting learning;
  • visioning an even greater future.

At the level of the individual, Bateson90 believes that "to thrive under conditions of change, you have to be learning all the time."

Anderson et al91 insist that you help individuals to "understand the change, why it is needed, what is expected of them, how it will unfold, and what is in it for them to want to succeed in making the change. If they don’t have this understanding, chances are they will resist the change or even prevent it from being successful. Each will need attention from the change leaders to be engaged, prepared, and supported to succeed." – and they provide a tool to capture the necessary information.

The Modernization Agency of the National Health Service92 emphasizes the human dimensions of change.

Failure to determine stakeholder preparedness for, and receptivity to, change can have an adverse impact on knowledge transfer, dissemination and utilization.

4.4.2    InnovationJ

Canada’s Innovation StrategyK defines innovation as "the process through which new economic and social benefits are extracted from knowledge."

The American Productivity and Quality Center93 identified 15 characteristics that were common to the way organizations use knowledge management to drive innovation:

  • efficient innovation: "access to information, ideas, and experience enables individuals and teams to devote their time to build on good ideas and incorporate them into innovative products and processes … study partners use KM as one way to do that by: reusing designs, knowledge, and lessons learned and thus avoiding to repeat mistakes; helping people to connect and knowledge to flow across boundaries";
  • managing technical and scientific information: "the technical and scientific nature and intensity of the partners’ processes and products impel them to incorporate information issues into their knowledge management approaches";
  • more conscious knowledge management: "the ever-increasing challenges of efficient innovation require more robust information management and KM approaches";
  • a bias toward reuse of knowledge: "study partners have a variety of approaches to overcome the strong cultural and professional bias [against reuse of knowledge] including facilitating diverse teams, making experts available to explain how an earlier invention could work in a new setting, rewarding for reuse, and sharing success stories.";
  • expertise locators: "when knowledge is highly specialized, creating context to make it understandable and useful becomes more challenging. Delivering information is not enough. Access to people with knowledge is at least as important as access to information.";
  • building social capital and spanning boundaries: "enabling people with ideas and experience to connect with others who can incorporate those ideas into their own creations catalyzes innovation … causing knowledge to cross boundaries is a challenge … knowledge is sticky and only moves when a process exists to facilitate it.";
  • enabling work: "partners use a variety of KM approaches and principles to put information and knowledge in the hands of people when they need it, be it before, during or after projects and just in time, just enough, and ‘just for me’ …";
  • communities of practice: "primarily used to provide a forum for cross-disciplinary knowledge sharing among professionals";
  • culture change: "partners create an awareness of available resources for knowledge sharing, connect people across boundaries, and address reward systems that help or hinder knowledge flows. They also publicize knowledge sources and resources and showcase success stories and lessons learned.";
  • human resource practices: "partners have processes to recruit for certain innovative personalities";
  • KM and learning: "the focus is to improve team accomplishments (immediate performance) and mastery (performance over time)."
  • external collaboration: "knowledge sharing with the external world is present in all of the partners";
  • KM infrastructure and resources: "organizations typically has three critical elements in their knowledge management support structures: a steering group, … a core KM group, and resources from different business units …";
  • measurement: "the most frequent methods to measure success of knowledge transfer are conducting user surveys, tracking the number of knowledge objects accessed and used, tracking knowledge transfer activities, and capturing meaningful stories of the power of knowledge capture and transfer for innovation."

Rogers95 believes that the response to an innovation follows a predictable pattern. There are:

  • early adopters: that apply the innovation immediately;
  • early majority: that set the general trend for use of the innovation;
  • late majority: that accept the innovation once it is mainstream;
  • laggards: that may or may not accept the innovation.

Ho et al27 believe that a different knowledge translation approach is required for each of the above groups.

Fitzgerald et al re-conceptualize the processes of diffusion and adoption based upon the following key themes:

  • "the process of establishing credibility of evidence in interpretive and negotiated";
  • "adoption decisions involve active, not passive adopters, with interaction between actors and innovations and between groups and actors";
  • "the progress of diffusion is influenced by the interlocking characteristics of communities of practice and contexts"

They conclude that it is the interplay of these factors that determines the pattern of diffusion for a given innovation – there is no single or uniform pattern that applies to all innovations.

Denis et al96 revealed five innovation dilemmas. They found that dissemination and adoption of clinical innovations:

  • must be rationally based on solid, clearly defined scientific evidence. Evidence also forms part of a complex social dynamic, which means that players and organizations will not reach the same conclusions on the nature and scope of evidence;
  • are inevitably accompanied by negotiations over the true nature of an innovation and the adaptations required for implementation. This is because evidence-based medicine gives predominant weight to scientific evidence. The scientific evidence associated with a clinical innovation is always partial;
  • require varying periods of experimentation. Experimentation can generate risks and limit the benefits of a clinical innovation;
  • are generally addressed as a rational problem of bringing practices into compliance with standards. Retention of clinical innovations is also dependent on ideological factors and the interests of the players and organizations involved;
  • are often accompanied by pressure for standardization. This means that everyone (players and organizations) agrees, which is not necessarily consistent with innovative dynamics.

They found two factors that increased the probability of clinical innovations being adopted:

  • the interests and values of players, groups and organizations may be specifically recognized and, to some extent, are met;
  • the players, groups and organizations are able to state their preference and develop compromises.

Failure to create the conditions that encourage innovation can have an adverse impact on knowledge transfer, dissemination and utilization.
_________

Footnote J = The Innovation Everywhere! @ Memorial Hospital and Health System believes that "creating a culture of innovation is the best way to maintain a world class service leadership position, attract and retain the best staff, attract resources and build a financially stable organization and most importantly, provide quality care for our patients and physicians" http://www.qualityoflife.org/innovation/]

Footnote K = Canada’s Innovation Strategy (2002) http://napoleon.ic.gc.ca/gol/innovation/interface.nsf/engdocBasic/3.html]

4.4.3    Projects

Projects are a central organizing feature in research.

The Project Management Institute (PMI)97 defines a project as "a temporary endeavor undertaken to create a unique product, service, or result" and project management as "the application of knowledge, skills, tools and techniques to project activities to meet project requirements." Projects are "accomplished through the use of the processes of initiating, planning, executing, monitoring and controlling, and closing." The PMI Project Management Framework encompasses:

  • scope;
  • human resources;
  • time;
  • communications;
  • risk;
  • quality;
  • cost;
  • procurement;
  • integration.

This complex management framework has led Turner et al98 to re-frame projects as "temporary organizations."

Matta et al99 believe that many project failures are the result of managing "execution risk" (which focuses on how planned project activities are conducted – avoidance of mistakes), but neglecting "white space risk" (which focuses on correctly anticipating needs, activities and resources – avoidance of gaps in the project plan) and "integration risk" (which focuses on – avoidance of component incompatibilities). Matta describes the benefits of using "rapid-results initiatives", mini-projects that are embedded throughout the primary project plan.

Ward et al100 advocate changing "risk management" to "uncertainty management." Their rationale is that the typical perspectives associated with risk are threats and events, whereas uncertainty perspectives are broader, and relate to ambiguity and variability.

Snider et al101 advocate for greater attention to the flow of explicit and tacit knowledge in projects.

Taking an informal approach to project planning and execution can have an adverse impact on knowledge transfer, dissemination and utilization.

4.5    TECHNOLOGIESL, 102

A sampling of knowledge-related challenges that are associated with technologies is presented below:

4.5.1    Information and Communication Technologies

Information and communication technologies (ICT) have the potential to enable greater connection and interaction between people (and sharing of resources) – in physical and virtual work or social settings. ICT also facilitates data, information, and knowledge structures and processes. It can reduce or eliminate time and space barriers, and enhance mobility.

ICT can be grouped in many ways.

Lindvall et al103 provide the following architectural model:

  • low level IT Infrastructure: Web browsers, word processors, e-mail, file servers, database management systems, multimedia tools, messaging tools, Internet, Intranets, etc.;
  • information and knowledge sources: e-mails, electronic documents, databases, multimedia files, bulletin boards, newsgroups, etc.;
  • document and content management: knowledge repositories, etc.;
  • organizational taxonomy: knowledge maps, etc.;
  • KM services: data and knowledge discovery, collaboration services, expert networks, etc.;
  • personalized knowledge gateways: knowledge portals, etc.;
  • business applications: customer relationship management, e-learning, competency management, intellectual property management, etc.

Luan et al104 use the following categories to classify ICT: business intelligence, knowledge base, collaboration, content and document management, portals, customer relationship management, data mining, workflow, search, and e-learning.

Eng105 proposes a 5C model for eHealthM:

  • content: information presentation, information search assistance, health behavior change, informed decision- making, and distance learning and training;
  • connectivity: clinical and public health information systems, health services and systems integration, administrative transactions, clinical and biomedical research;
  • community: peer-to-peer and person-to-person messaging, information exchange, emotional support and community building;
  • commerce: eCommerce and shopping;
  • care: self-care, care coordination and information portability, electronic health records, shared clinical decision-making, expert systems, disease management, telemedicine/telehealth.

Wenger106 describes a range of technologies that facilitate communities of practice, which he describes as being the "social fabric of a learning organization"107, and he groups them into the following categories:

  • work and project spaces;
  • social structures;
  • conversations;
  • interactions;
  • instruction and learning;
  • access to expertise;
  • access to documents.

Allee3 warns that the usefulness of information technology decreases as the complexity of the knowledge or task increases. Solving complex problems requires advanced thinking skills and access to tacit knowledge, which are currently not well supported by technology.

In agreement, Tiwana108 states that "technology helps collect, store, transfer, and distribute information. Information does not necessarily translate into knowledge, for much knowledge is too tacit and too obliviously ingrained in people’s heads to be codified – let alone transferred electronically."

Emerging technologies to watch include: narrative databases10, expert locator systemsN, personal knowledge networksO, ambient technologiesP, persuasive technologiesQ, and nanotechnologyR.

Failure to address the human side of technology, or failure to match the technology to individual need and organizational culture or failure to make it usable (and useful) can have an adverse impact on knowledge transfer, dissemination and utilization.
_________

[Footnote L = Turkle believes that "technology has moved from being a tool to a prosthetic to becoming part of our cyborg selves … [and] designers, businesspeople, and consumers [must] keep human purpose in mind as they design and deploy technology and then choose how to make it part of our daily lives … authenticity in relationships is a human purpose." Applied to health care technology, "Many hospital have robots that help health care workers lift patients … It can be designed, built and marketed in way that emphasize its identity as a mechanical ‘flipper’ … Alternatively, we can step back and imagine this machine as a technological extension of the body of one human being trying to care for another."]

[Footnote M = eHealth is defined as "the use of emerging information and communication technology, especially the Internet, to improve or enable health and health care. This term bridges both the clinical and nonclinical sectors and includes both individual and population health-oriented tools."

[Footnote N =
Expertise Locator Systems: Finding the Answers (APQC)
http://www.apqc.org/portal/apqc/site/generic2?path=/site/products_services/research_reports/cs_prop_els.jhtml]

[Footnote O = Waves of Information Disruption Due in 2003 – GartnerGroup http://www4.gartner.com/DisplayDocument?doc_cd=111807]

[Footnote P = With ambient devices "the physical environment becomes an interface to digital information." For example "chronic disease state management is a complicated mix of monitoring and educating the patient. Ambient’s embedded technology provides a cheaper, more effective way to keep a patient, and a loved one, regularly informed about their own condition. Ambient also connects physicians and patients, dieticians and dieters, trainers and clients, clinical trial administrators and subjects, elderly and caretakers." http://www.ambientdevices.com/cat/index.html]

[Footnote Q = Stanford Persuasive Technology Lab – "insight into how computing products -- from websites to mobile phone software -- can be designed to change what people believe and what they do." http://captology.stanford.edu/]

[Footnote R = National Heart, Lung, and Blood Institute - Nanotechnology in Heart, Lung, Blood, and Sleep Medicine http://www.nhlbi.nih.gov/meetings/nano_sum.htm]

 

5.    KNOWLEDGE-RELATED OPPORTUNITIES        [Back to the Table of Contents]

Each of the challenges described in the previous section represents an opportunity. The opportunities presented in Table 5 are grouped into the following categories: general, knowledge, values, governance, management, culture, clients/stakeholders, application, infrastructure, accountability, performance, measurement, outcomes and value.

 

Table 5: Knowledge-related Opportunities

General

  • Increase awareness and acceptance of the need for a strategic and structured approach to knowledge transfer, dissemination and utilization
  • Ensure that the right knowledge is available in the right place at the right time

Knowledge

  • Determine what knowledge you have, and need to apply - what knowledge you don’t have, and need to create/acquire (relative to client & stakeholder needs)
  • Increase awareness of the knowledge life cycle

Values

  • Establish a set of values that generate excitement about (and instill commitment to) knowledge transfer, dissemination and use

Governance

  • Ensure that there is strong oversight for the means and ends associated with knowledge transfer, dissemination and use

Management

  • Map and understand the parties, communities and networks that support knowledge transfer, dissemination and utilization
  • Build time and support for knowledge transfer, dissemination and utilization into work practices
  • Build understanding and capacity for/to:
  • knowledge transfer, dissemination and use;
  • inquiry, dialogue, and sense-making;
  • respond to complicated and complex problems;
  • communication and social marketing
  • change and innovation;
  • manage projects;
  • data, information and knowledge management.

Culture

  • Cultivate symbols, actions and beliefs that reinforce knowledge transfer, dissemination and use
  • Emphasize intrinsic motivators for knowledge transfer, dissemination and utilization
  • Recognize individuals for knowledge transfer, dissemination and utilization practices
  • Create the conditions that stimulate interaction and innovation

Stakeholders / Clients

  • Gain an understanding of the identities, languages, assumptions, expectations, issues, challenges, needs and motivations that guide stakeholders and clients
  • Help stakeholders and clients to become more aware of the kinds of assumptions, mental models and habits that may be adversely influencing their behavior
  • Determine the best way to get and maintain the attention of stakeholders/clients
  • Understand how policies/decisions get made by stakeholders/clients
  • Understand the work/life processes and structures of stakeholders/clients
  • Understand the stakeholder and client capacity (and willingness) to change
  • Enhance the knowledge uptake skills among target audiences46

Application

  • Developing actionable messages for clients and stakeholders46
  • Embed information and knowledge in social and work processes

Infrastructure

  • Ensure that the people, processes, practices and structures are in place and focused on enabling knowledge transfer, dissemination and use

Accountability

  • Establish explicit knowledge transfer, dissemination and use objectives for projects 46
  • Promote the capture of lessons learned
  • Promote the use of after action reviews

Performance

  • Establish a framework, strategy and guidelines for knowledge management
  • Establish a framework, strategy and guidelines for performance management

Measurement

  • Establish benchmarks for knowledge transfer, dissemination and use

Outcomes

  • Evaluate the impact of knowledge transfer 46
  • Self-assess on research effectiveness109

Value

  • Establish a framework, strategy and guidelines for value management


6.    KNOWLEDGE-RELATED GUIDING PRINCIPLES
   
     [Back to the Table of Contents]

The guiding principles that are listed in Table 6 represent a set of foundational statements that should inform the conduct and behavior of the researchers and their stakeholders. The guiding principles are grouped into the following categories: general, knowledge, values, governance, management, culture, clients/stakeholders, application, infrastructure, accountability, performance, measurement, outcomes and value.

 

Table 6: Guiding Principles for Knowledge Transfer

General

  • Achieving excellence in knowledge transfer is a journey, not a time-limited project110
  • Emotions play an important role

Values

  • Values do not compete with evidence, they are part of it111
  • It’s about building relationships, based upon trust and respect76
  • Trust, respect and credibility must be earned – and maintained46
  • Processes must be transparent
  • Processes and outcomes must be fair

Knowledge

  • Tacit knowledge represents greater transfer challenges than explicit knowledge
  • Knowledge can only be volunteered, it cannot be conscripted31
  • We can always know more than we can tell, and we will always tell more than we can write down31
  • We only know what we know when we need to know it31
  • Knowledge cannot be separated from its context112
  • Shared context is vital to knowledge transfer113
  • Knowledge, learning and performance are interdependent3
  • Knowledge transfer is a social process114
  • Sharing knowledge is a natural act

Governance

  • Oversight is essential to sustainability
  • Communities of practice must be self-governed

Management

  • Nurture formal and informal conditions and environments for engagement and interaction
  • Strategic, tactical and operation practices contribute to effective knowledge transfer, dissemination and use

Culture

  • Diversity is crucial10
  • Interdisciplinarity is essential115
  • Research-based organizations must nurture a decision-relevant culture46
  • Non-research oriented organizations must nurture a research-attuned culture46
  • Nurture the behaviors of a learning organization

Stakeholders / Clients

  • Stakeholder time and attention are precious commodities
  • Each client and stakeholder brings a unique perspective
  • Unless there is a clear rationale, change will be resisted
  • It takes time to understand what motivates stakeholders and how they make decisions and take action46
  • Conditions that facilitate knowledge transfer, dissemination and utilization, include:
  • credibility
  • trust

Application

  • Clients and stakeholder will be engaged throughout the process
  • Guidelines must be established for client and stakeholder participation112
  • In any given situation, there is no single formula or right approach – result may be achieved in a variety of ways
  • Must increase the number of opportunities for researchers and users to interact114
  • Messages must be action-oriented119
  • Language must be simple and understandable119
  • Ideas (not data) most influence decision-making46
  • Research is only one aspect of evidence that goes into policy and decision-making111
  • Evidence does not make decisions, people do25
  • Decision-making must be transparent111

Infrastructure

  • The people, processes, practices, and structures that are required to enable knowledge transfer, dissemination and use will be planned for and implemented in a responsible and cost-effective manner

Accountability

  • Accountability guidelines and mechanisms will be in place for knowledge transfer, dissemination and use46

Performance

  • The just-in-time availability of knowledge will enhance client and stakeholder performance11

Measurement

  • Clients and stakeholders will be able to objectively measure the impact of the availability and use of knowledge

Outcomes

  • Clients and stakeholders will benefit from the availability of usable and useful evidence

Value

  • Activities will be designed and implemented in a manner that fulfills their value proposition

7.    A GENERIC KNOWLEDGE TRANSFER AND DISSEMINATION MODEL
    
   
    
  [Back to the Table of Contents]

A generic knowledge transfer and dissemination model is depicted in Figure II. Its primary functions are to produce useful & usable knowledge and to enhance individual & shared understanding, meaning, interpretation and action. Please note that in this model, a federal government veterans organization has been used to identify some of the stakeholders.

 

FIGURE II: A GENERIC KNOWLEDGE TRANSFER AND DISSEMINATION MODEL


The applied research process involves three steps: defining relevant research questions, conducting related research activities, and transferring and/or disseminating research findings. When done in a timely manner, they positively impact policy-making, decision-making, and practice.

Knowledge transfer and dissemination play important roles within and across the applied research process. For example, within the Questions step, the definition of relevant research questions is greatly enhanced by the exchange of knowledge. Sharing researcher knowledge about the applied research process, and developments in other jurisdictions, helps clients (stakeholders) to better understand the environment in which applied research findings are generated, to better frame and focus the knowledge they share, and to place it in context. Conversely, clients (stakeholders) sharing knowledge about their issues, challenges, needs and preferences helps the researcher to better understand the environments and ways in which applied research findings are used and to better plan applied research activities. This kind of dialogue and sharing enables clients, stakeholders and the researcher to: balance advocacy and inquiry, heighten awareness and insight, think and reflect together, build capacity for new relationships and behaviors, and take mutual responsibility for choices, actions and outcomes116. In another example, engagement and interaction with clients and stakeholders across Questions, Activities, Findings and Outcomes, enables the researcher to better: design and execute research activities, understand what should be transferred/ disseminated, determine to whom (and by whom) knowledge should be transferred/ disseminated, tailor how knowledge should be transferred/disseminated, and assess the effects of knowledge transfer/dissemination.46

The key principles that guide knowledge transfer and dissemination in the applied research process include:

  • Knowledge: it is integral to the applied research process. The creation, transfer, and dissemination of knowledge is the only way we can answer client or stakeholder questions;111
  • Engagement: clients and stakeholders are engaged throughout the entire applied research process. They appreciate being consulted and are more likely to trust applied research findings that are delivered by researchers they know and have determined to be credible;46
  • Interaction: knowledge transfer and dissemination are social processes. Knowledge requires context to be understood – which requires interaction and communication with others6; and
  • Interdependence: knowledge, learning and performance are interdependent. Every aspect of knowledge (knowing) is supported by a corresponding learning activity. Learning is demonstrated by improved performance. Each learning mode supports a different performance focus3.
7.1    A Generic Process Model

7.1.1    Stakeholders

Stakeholders are subdivided into four groups: basic and applied researchers (e.g., clinical, social, economic, biomedical, etc.), government and non-government administrators (e.g., strategists, analysts, planners, adjudicators, etc.), primary and allied providers (e.g., physicians, nurses, pharmacists, counselors, etc.) and citizens (e.g., veterans, families, general public, media, etc.). It is becoming increasing obvious that early and interactive engagement of all relevant stakeholders46 throughout the research cycle leads to the identification of clearer, needs-driven research questions, more focused and collaborative research activities, better contextualization of research findings, more targeted dissemination vehicles and enhanced outcomes.

7.1.2    Research Questions

Research questions must be informed by relevant stakeholders. The questions may be influenced by social and economic forces; stakeholder perceptions and expectations; organizational objectives and challenges; existing agreements; current practices; and differing contexts for action. Deep listening skills are required to correctly elicit needs. Careful attention must be paid to avoid the potential for bias to be introduced as a result of stakeholder involvement.46 Glasziou et al117 remind us that different types of questions require "different types of evidence."

Techniques that may be used to surface research questions include: stakeholder engagements, environmental scans, and strategic planning. Models and frameworks (research, policy, service, funding, etc.) and critical success factors may be used to validate the research questions. By way of an example, the CHSRF118 identified eight steps that a decision-maker can use, while interacting with a researcher, to turn the decision-maker’s issues into the right research questions: commit enough time, get a knowledge broker on the team, understand your research partner, help your research partner to understand you, separate value choices from information needs, unpackage the problem, choose an approach, and make a plan for long-term interaction.

7.1.3    Research Activities

Research activities include: strategic initiatives, targeted research projects, commissioned research, clinical trials or protocols, pilot projects, peer reviews, policy reviews, program reviews, surveys, interviews, focus groups. Research activities must be guided by appropriate methods, tools, standards and protocols. A sustainable research environment requires that attention be paid to resourcing, promoting, supporting and capacity building.

7.1.4    Research Findings

Research findings must be contextualized to the respective stakeholders or audiences and translated into actionable messages. Dissemination vehicles include: publications, town halls, dialogues, conversations, stories, narratives, discussions, meetings, conferences, peer groups, exchange networks, clinical rounds, expert panels, professional bodies, etc. Dissemination may be facilitated by knowledge brokers, knowledge networks, communities of practice, professional bodies, etc. Research findings may be synthesized into best practices or practice guidelines and retrievable from clearinghouses or repositories. Research findings will also inform future research directions. By way of examples, the Program in Policy Decision-Making119 program provides guidelines for actionable messages and the Organizing Committee120 for the Knowledge Transfer: Looking Beyond Health conference provides guidelines related to the audience, the message and its delivery.

7.1.5    Research Outcomes

Positive research outcomes encompass informed policy making; evidence-based planning and decision-making; targeted resource allocations; effective products, services and systems; shared responsibility and benefits; modified behavior; relevance and value; and improved stakeholder/population health. Positive outcomes may be reinforced by facilitating the delivery and usage of just-in-time knowledge and concentrating on effective communications, performance improvement, capacity-building, relationship enhancement, lessons learned, return on investment, audits, evaluations, etc.

7.1.6    Infrastructure

Infrastructure refers to the supporting elements of the research environment that enable knowledge transfer to flourish. Individuals, teams groups and communities specializing in human resources, information technology and other organizational disciplines contribute to the establishment of a strong and diverse research culture. Effective and efficient organizational processes (e.g., governance, management, sense-making, serving, learning, etc.), practices (e.g., communications, change, quality, performance, etc.) and standards (e.g., confidentiality, privacy, ethics, etc.) contribute to the sustainability of the research environment.

8.    KNOWLEDGE-RELATED PRACTICES        [Back to the Table of Contents]

The selection and use of a specific practice should be guided by its appropriateness to the task and its stakeholders and the availability of skilled practitioners and requisite resources. Table 8 presents a sampling of knowledge-related practices.

 

Table 8: Knowledge Transfer, Dissemination and Utilization Practices

Determine Research Questions

    • Environmental Scans
    • Stakeholder Engagements
    • Needs Analyses
    • Audits
    • Inventories
    • Surveys / Polls
    • Interviews
    • Focus Groups
    • Communities of Interest
  • Modeling /Simulations
  • Lessons Learned Systems
  • Learning Histories
  • After Action Reviews
  • Scenario Planning
  • Strategic Planning
  • Social Network Analysis
  • Value Network Analysis

Conduct Research Activities

    • Strategic Initiatives
    • Targeted Research Projects
    • Commissioned Research Projects
    • Clinical Trials
    • Protocols
    • Pilot Projects
  • Case Studies
  • Policy Reviews
  • Program Reviews
  • Peer Reviews
  • Peer Assists

Transfer / Disseminate Research Findings

    • Targeted Messages
    • Brokering
    • Guidelines
    • Best Practices
    • Benchmarks
    • Standards
    • Dialogues
    • Conversations
    • Meetings
    • Townhalls
    • Courses
    • Workshops
    • Conferences
  • Multimedia
  • Alerting Services
  • Help Desks
  • Social Networks
  • Clearinghouses
  • Repositories
  • Portals
  • Narrative Databases
  • Concept Dictionaries
  • Expert Locator Systems
  • Ontologies
  • Practice Research Engagement

Apply Research Findings

    • Targeted Activities
    • Coaching
    • Mentoring
    • Self-assessments
    • Storytelling
    • Narratives
    • Information Therapies
  • Apprenticeships
  • Fellowships
  • Decision Support Systems
  • Tools
  • Communities of Practice
  • Workflow Management
 
9.    ESTABLISHING A SUSTAINABLE, HIGH-PERFORMANCE, APPLIED RESEARCH
       ENVIRONMENT (SHARE)   
     [Back to the Table of Contents]

The SHARE Model is comprised of five interdependent components: Key Activities, Inputs, Actions, Supports and Outputs (see Figure III). For a sustainable applied research environment to flourish, it must establish best practices for each component.

 

Figure III: A Sustainable, High-Performance, Applied Research Environment (SHARE)

 

 
9.1    KEY ACTIVITIES

The key activities that drive the SHARE are:
  • conducting research and providing information;
  • monitoring external research and partners;
  • transferring and disseminating knowledge;
  • managing research activities.
9.2    INPUTS

9.2.1    Clients and Stakeholders

9.2.1    Clients and Stakeholders

A clear understanding of client and stakeholder issues, challenges, needs and, where relevant, work processes guides research priorities and activities.

9.2.2    Environmental Scans

A comprehensive picture of local, national and global drivers of applied research will emerge from targeted environmental scans.

9.2.3    Demand and Needs Analyses

Consultations with clients, stakeholders and research experts will help to clarify existing demand and emerging needs.

9.2.4    Vision, Mission and Mandate

Client/stakeholder needs and demands will inform a Vision Statement (which describes the desired future state) and a Mission Statement (which will guide decisions and actions).

9.2.5    Strategic Priorities

To enable timely and relevant activities and outcomes, the needs, vision and mission must be translated into Strategies Priorities.

9.2.6    Strategies

The SHARE Research Plan lays out the management framework (mandate, key activities, governance, domains of research, organization and funding, and privacy and ethics), results from consultations on research needs and major research initiatives and timeframes.

Sustainability of the SHARE will be enhanced by the development of the following strategies:

  • Financial Strategy; Describes how the necessary financial resources will be sourced;
  • Knowledge Management Strategy: Identifies how people, processes and structures will be engaged to optimize the knowledge cycle (e.g., create/ acquire, use/learn, contribute/transfer, sustain/protect and divest/unlearn);
  • Learning Strategy: Reveals how to align education, training and learning cycles with the SHARE vision, mission and mandate and its staff’s learning and professional development plans;
  • Change Strategy: Captures how to promote committed leadership, common understanding, shared vision and ideas, focused performance, and adoption of the requisite tools, techniques and measurements.
  • Partnerships/Strategic Alliances Strategy: Divulges how to build capacity to dynamically leverage competencies and resources, create new value and opportunities, establish critical mass and stability, and develop new relationships, products and services.
  • Innovation Strategy: Describes how creative people, processes and structures will be used to transform learnings and knowledge into client and stakeholder benefits.
  • Communication Strategy: Discloses how communication goals, target audiences, engagement mechanisms, key messages, data capture and analysis methods, specific actions, information dissemination techniques, media choices, risk management, performance measures and desired outcomes will be established and shared.

9.2.7    Operating Plan and Budget

The operational activities that will leverage each of the above strategies will be reflected in the SHARE operational plan, which spell out its planning assumptions, operational priorities, core activities, supporting projects, capacity-building approaches, resource requirements and allocations, budget scenarios, expected outcomes, action plans and implementation approaches (all linked back to the SHARE strategic plan).

9.2.8    Proposals (Internal/External)

Proposals for funding may be directed toward applied research (e.g., open grant competitions, commissioned research, etc.) or capacity assessment & development (e.g., evaluation; operations, equipment, personnel and training; communications and social marketing; organizational, community, or network design; etc.).

Internal and external funding proposals should address:S

  • potential impact:
  • significance of the research for clients and stakeholders;
  • involvement of clients and stakeholders as partners in the research;
  • extent and appropriateness of the communication and dissemination plans;
  • nature of co-sponsorship;
  • potential added value from program funding;
  • scientific merit:
  • clarity of research questions and objectives;
  • appropriateness of the methods and analytical frame;
  • generalizability and validity of
    the research results;
  • experience and skills of the investigative team;
  • institutional environment and administrative capacity;
  • track record and capacity of the investigative team in the proposed area of research;
  • rationale and coherence of the proposed program of research;
  • administration:
  • human resources, infrastructure, financial and project management

_________

[Footnote S = Proposal information sources: 
Canadian Health Services Research Foundation - 2004 CHSRF Open Grants Competition Descriptor Statements - Letters of Intent
http://www.chsrf.ca/funding_opportunities/ogc/ogc_descriptor_statements_e.php
Canadian Institutes for Health Research – Grants and Awards Guide 
http://www.cihr-irsc.gc.ca/e/services/3880.shtml]

9.2.9    Projects

Projects will be established in accordance with the operating plan. Capacity must be built-in for ad hoc projects and activities, based upon newly identified or emerging needs.

9.3    ACTIONS

Actions will be guided by priorities, strategies and plans and may include: strategic initiatives, targeted research, surveys, pilot projects, and products and services. Research activities will enhance capacity for sense-making, knowledge creation, knowledge transfer, policy-making, decision-making and overall knowledge use.

9.4    SUPPORTS

9.4.1    Learning

Clients, stakeholders and research staff must engage in continuous learning.

9.4.2    Scanning

Research staff will have the ability to continuously scan for new and relevant concepts, developments, expertise, processes, practices, products, services, etc. Strong professional networking and information retrieval skills are required.

9.4.3    Collaborating

Collaboration will be driven by purpose (e.g., executing, contributing, sharing, practicing, coordinating, cooperating, learning, etc.), supported by structures (e.g., programs, products, services, summits, clearinghouses, working groups, alliances, networks, mentoring, discussion groups, print and electronic media, etc.) and technologies (e.g., portals, decision support, simulations, document management, workflow management, e-mail, productivity applications, etc.) and focused on outcomes.

9.4.4    Communicating

A variety of communications approaches (person-to-person, social marketing, storytelling, electronic conferencing, etc.) and vehicles (meetings, focus groups, townhalls, web sites, mail lists, newsletters, etc.) will be required to facilitate the engagement and participation of clients and stakeholders throughout knowledge transfer, dissemination and use cycles.

9.4.5    Networking

To reap/share the benefits from expertise and developments related to the SHARE key activities, networks will be sought out, participated in, or developed.

9.4.6    Governance

Governance practices will reflect federalT and industryU standards and clarify and provide oversight for the SHARE ends (understanding why it exists and what impact it should have) and its means (understanding how will it make an impact).
_________

[Footnote T = Corporate Governance in Crown Corporations and Other Public Enterprises – Guidelines http://www.tbs-sct.gc.ca/ccpi-pise/cg/index_e.asp]

[Footnote U = Institute on Governance
http://www.iog.ca/]

9.4.7    Management

Management practices will reflect federalV and industryW standards and facilitate efficient and effective execution of the SHARE responsibilities.
_________

[Footnote
V = Modern Comptrollership http://www.tbs-sct.gc.ca/cmo_mfc/index_e.asp]

[Footnote W = American Management Association http://www.amanet.org/index.htm]

9.4.8    Infrastructure

Availability of the people, processes, practices and structures that support the work of the SHARE must be ensured. These include information technology, human resources, finance, security, facilities, etc. Infrastructure requirements should be captured in the strategic and operational planning cycles.

9.4.9    Project Management

Projects will be managed in accordance with recognized applied researchX and project managementY standards to optimize scope, human resources, time, communications, risk, quality, costs, and deliverables. Project management frameworks, best practices, and tools will be maintained and applied with consistency.
_________

[Footnote
X = Canadian Health Services Research Foundation http://www.chsrf.ca/home_e.php]

[Footnote Y = Project Management Institute http://www.pmi.org/info/default.asp]

9.4.10  Performance Management

Performance will be assessed in accordance with federalz and industry standardsAA. Performance measures and related indicators will enable the SHARE to monitor (predict) and adjust client services & products, applied research processes & practices, staff learning & growth, and financial allocations & management activities.
_________

[Footnote Z = Results for Canadian: A Management Framework for the Government of Canada
http://www.tbs-sct.gc.ca/res_can/rc_e.asp]

[Footnote AA = Balanced Scorecard Collaborative http://www.bscol.com/]

9.4.11 Outputs

Effective transfer and dissemination will enhance capacity for evidence-based policy-making, decision-making and practices, which will increase the overall performance of the health system and improve overall health outcomes.

The SHARE will promote a culture that thrives on just-in-time knowledge, innovation, and lessons learned. This will help the SHARE to remain agile and responsive and guide its future direction.

 

10.    CRITICAL SUCCESS FACTORS        [Back to the Table of Contents]     [Back to the Table of Contents]

Critical success factors describe the key items, issues or activities that will be used to determine whether the knowledge transfer and dissemination activities have been successful. The factors are presented in Table 10, in the following categories: general, knowledge, values, governance, management, culture, clients/stakeholders, application, infrastructure, accountability, performance, measurement, outcomes and value.

Table 10: Critical Success Factors for Knowledge Transfer

General

  • The need for a strategic and structured approach to knowledge transfer, dissemination and use is recognized and strongly supported

Knowledge

  • Knowledge is available and usable

Values

  • Trust, respect, fairness and credibility are commonplace111

Governance

  • The means and ends of the research remain relevant and viable

Management

  • Planning, priority-setting, policy-making, decision-making and actions consider available knowledge (evidence)

Culture

  • Conducive to knowledge sharing

Stakeholders / Clients

  • Roles are clear121
  • Early engagement121
  • Broad inclusion and participatio122
  • Integration13 and interdependence3
  • Effective collaborations123
  • Strong alliances, partnerships and other relationships46

Application

  • Effective communication
  • Relevant processes and practices111
  • Just-in-time knowledge creation and delivery111
  • Move beyond whether knowledge is being used to how knowledge is being used:
  • Instrumental use (specific/direct action)
    • Conceptual use (general enlightenment)
    • Symbolic use (justifying a position/action)46

Infrastructure

  • People, processes, practices and structures are aligned with the transfer, dissemination and use of knowledge

Accountability

  • Clients and stakeholders use evidence

Performance

  • Performance measures are appropriate to clients and stakeholders46

Measurement

  • Evaluations reveal relevance; quality and timeliness of knowledge products and services; accessibility, reach and utility of knowledge; positive impacts; cost-effectiveness124

Outcomes

  • Informed policy-making
  • Evidence-based planning and decision-making
  • Targeted resource allocations / return on investment
  • Effective products, services and systems
  • Enhanced communications / relationships
  • Improved population health
  • Sustainable funding

Value

  • Demonstrated benefits from taking a strategic and structured approach to knowledge transfer, dissemination and use



APPENDIX A: WEB-BASED GLOSSARIES
   
     [Back to the Table of Contents]

Note: All Web links successfully accessed May 2004

  • Glossary of Knowledge Management Terms – Canadian Forest Services – NRCan
    http://www.nrcan.gc.ca/cfs-scf/science/prodserv/kmglossary_e.html

  •  

    APPENDIX B – A SAMPLING OF WEB-BASED RESOURCES        [Back to the Table of Contents]


    Client and Stakeholder Engagement

    Complexity

    Health Care – Evidence-based


    Health Management

    Health Policy+

    Health Quality

    Health Research

    Health Services

    Knowledge Dissemination

    Knowledge Management

    Knowledge Sharing

    Knowledge Transfer

    Knowledge Translation

      Knowledge Utilization

    Project Management

    Technology

     

    APPENDIX C – ABOUT CONTINUOUS INNOVATION AND PETER WEST        
    [Back to the Table of Contents]

    Continuous Innovation

    Clients rely on Continuous Innovation to conduct comprehensive environmental scans on challenging topics, to perform a thorough analysis of the materials retrieved and individuals consulted, to clearly communicate the key findings, to help clients to understand the implications of these findings and to strategically position clients to act on related opportunities (or threats). Clients also depend on Continuous Innovation to translate ideas into comprehensive models or frameworks that function as critical guides for stakeholders and contribute to focused execution. A sampling of clients includes the Canadian Health Services Research Foundation, Veterans Affairs Canada and the National Committee for Canadian Francophonie Human Resource Development.

    Continuous Innovation has a strong working relationship with the Mountain Quest Institute – a consulting, research and learning center dedicated to working with individuals, groups and organizations to achieve growth, understanding and high performance in this age of change, uncertainty and complexity. The Mountain Quest Institute is the birthplace of the Intelligent Complex Adaptive System (ICAS) a new model for creating an adaptable, high performing organization in a fast-changing, complex marketplace. Institute professionals are available to perform studies and provide consulting services in areas such as strategic planning, knowledge management, adult learning, and systems and complexity thinking applied to problem solving and decision-making. Institute researchers can also help with leadership and team performance issues.

    For more information about Continuous Innovation - http://www.continuousinnovation.ca

    For additional information about the Mountain Quest Institute - http://www.mountainquestinstitute.com

    Peter West

    As a consultant, advisor, manager and researcher, Peter West has built a reputation for the timely delivery of insightful and innovative solutions in both the public and private sectors. Combining strong conceptual, complexity and systems thinking, Peter consistently identifies, represents, diagnoses and solves challenging problems. Among his many successes, he researched and developed an intellectual capital framework for telemedicine, designed a Sustainable Innovation Model that complemented the Government of Canada's Innovation Strategy, and conducted environmental scans on knowledge networks and communities of practice in the healthcare industry. Peter's work approaches serve as the penultimate example of knowledge transfer, dissemination and utilization in a changing world. Professional networking and information retrieval skills enable him to tap the minds of recognized subject matter experts around the world to monitor domain-specific advances, leverage newly published materials, identity and share best practices, and optimize the flow and uptake of knowledge. Strong analytical and communication skills enable him to capture, synthesize and disseminate complex information in both physical and virtual environments using simple, understandable, client-sensitive visual and text-based messages. Combine these unique skillsets with a deep appreciation of the human, organizational and technical dynamics associated with the management of knowledge, learning, innovation and change, and you move into Peter's world. Peter is a Senior Researcher and Associate of the Mountain Quest Institute.

    You can reach Peter at 902-569-4870 or peter.west@continuousinnovation.ca.

     

    APPENDIX D – REFERENCES        [Back to the Table of Contents]


    1    Thomas Clarke and Christine Rollo (2001)
          Corporate Initiatives in Knowledge Management.
          Education + Training, Vol.43, No. 4/5, p.206-214

    2    David J. Snowden (2003)
          Complex Knowledge.
          Presented at the 3rd Annual Gurteen Knowledge Conference – Managing Organizational Complexity

    3    Verna Allee (2003)
          The Future of Knowledge: Increasing Prosperity through Value Networks,
          Butterworth-Heinemann

    4    Claire McInerney (2002)
          Knowledge Management and the Dynamic Nature of Knowledge.
          Journal of the American Society for Information Science and Technology, Vol. 53, No. 12,
    p.1009-1018

    5    Daniel Goleman, Richard Boyatzis and Annie McKee (2002)
          Primal Leadership: Realizing the Power of Emotional Intelligence.
          Harvard Business School Press.

    6    Donald M. Norris, Jon Mason, Robby Robson, Paul Lefrere, and Geoff Collier (2003)
          A Revolution in Knowledge Sharing.
          EDUCAUSE Review. September / October, p. 15-26

    7    M Lemon and P. S. Shota (2003)
          Organizational Culture as a Knowledge Repository for Increased Innovation Capacity.
          Technovation

    8    Jeffery Pfeffer and Robert I. Sutton (2000)
          The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action.
          Harvard Business School Press.

    9    Sandra Nutley, Isabel Walter and Huw T. O. Davies (2003)
          From Knowing to Doing: A Framework for Understanding the Evidence-Into-Practice Agenda.
          Evaluation, Vol. 9, No. 2, p. 125-148

    10  David J. Snowden (2002, 2003)
          Just-in-time Knowledge Management: Part I.
          Knowledge Management Review, Vol. 5, No. 5, p. 14-17
    ; and
          The knowledge You Need, Right When You Need It.
          Knowledge Management Review, Vol. 5, No. 6, p. 24-27

    11  Thomas H. Davenport and John Glaser (2002)
          Just-in-Time Delivery Comes to Knowledge Management.
          Harvard Business Review, p. 107-111

    12  Irving Gold (2002)
          It Takes Two to Transfer. Presentation to the Ottawa Knowledge Transfer Network – Knowledge Transfer Luncheon

    13  Nancy M. Dixon (2000)
          Common Knowledge: How Companies Thrive By Sharing What They Know.
          Harvard Business School Press

    14  Rejean Landry, N. Amara and M. Lamari (2001)
          Utilization of Social Science Research Knowledge in Canada.
          Research Policy, Vol. 30, 333-349

    15  Nora Jacobsen, Dale Butterill and Paula Goering (2004)
          Organizational Factors that Influence University-Based Researchers’ Engagement in Knowledge Transfer Activities.
          Science Communication, Vol. 25, No. 3, p. 246-259

    16  Ikujiro Nonaka and Hirotaka Takeuchi (1995)
          The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation.
          Oxford University Press

    17  Martin Glisby and Nigel Holden (2003)
          Contextual Constraints in Knowledge Management Theory:
          The Cultural Embeddedness of Nonaka’s Knowledge-Creating Company.
      
       Knowledge and Process Management, Vol. 10, No. 1, p. 29-36

    18  Patrick S. W. Fong (2003)
          Knowledge Creation in Multidisciplinary Project Teams:
          An Empirical Study of the Processes and Their Dynamic Interrelationships.
          International Journal of Project Management, Vol. 21, No. 7, p. 1-8

    19  Susan J Elliott, Jennifer O’Loughlin, Kerry Robinson, John Eyles, Roy Cameron,
           Dexter Harvey, Kim Raine, Dale Gelskey (2003)
           Conceptualizing Dissemination Research and Activity: The Case of the Canadian Heart Health Initiative.
           Health Education and Behavior, Vol. 30, No. 3, p. 267-282

    20   Michelle Crozier Kegler and Kenneth R. McLeroy (2003)
            Commentary on "Conceptualizing Dissemination Research and Activity: The Case of the Canadian Heart Health Initiative."
            Health Education and Behavior, Vol. 30, No. 3, p. 283-286

    21   Kristine E. Pringle, Rebecca Wells and Sonya Merrill (2004)
            An Examination of Infrastructures for Health Information Dissemination in the United States. Science
      
         Communication, Vol. 25, No. 3, p. 227-245

    22    Hans van der Bij, Michael Song and Mathieu Weggeman (2003)
            An Empirical Investigation into the Antecedents of Knowledge Dissemination at the Strategic Business Unit Level.
            The Journal of Product Innovation Management, Vol. 20, p. 163-179

    23    National Center for the Dissemination of Disability Research (2002)
            Dissemination Self-inventory
             http://www.ncddr.org/du/products/disseminv/index.html

    24    National Center for the Dissemination of Disability Research (2001)
            Developing an Effective Dissemination Plan
            http://www.ncddr.org/du/products/dissplan.html

    25    Mark J. Dobrow, Vivek Goel and R. E. G. Upshur (2003)
            Evidence-based Health Policy: Context and Utilisation.

            Social Science & Medicine

    26    Knowledge Translation Overview (Canadian Institutes of Health Research)
            http://www.cihr-irsc.gc.ca/e/about/7518.shtml

    27    Kendall Ho, Sandra Jarvis-Selinger, Michal Fedeles, Chris Steele, Elizabeth Robertson and Abhirami Gunasingam (2003)
            Knowledge Translation and Learning Technologies: Perspectives, Considerations and Essential Approaches.

    28    Dave Davis, Mike Evans, Alex Jada, Laure Perrier, Darlyne Ryan, Gary Sibbald,
            Sharon Straus, Susan Rappolt, Maria Wowk and Merrick Zwarenstein (2003)
            The Case for Knowledge Translation: Shortening the Journey from Evidence to Effect.
            British Medical Journal, Vol. 327 (July), p.33-35

    29    Health Canada (1998)
            Vision and Strategy for Knowledge Management and IM/IT for Health Canada.
           
    http://www.hc-sc.gc.ca/iacb-dgiac/km-gs/english/vision_en/chapterI.htm

    30    David J. Snowden (1999)
            Liberating Knowledge: Understanding the Sense Making Communities in the Complex Ecologies of the Modern
            Organisation (Originally published as the introductory article to the CBI Guide to Knowledge Management)

    31    David J. Snowden (2002)
            Complex Acts of Knowing: Paradox and Descriptive Self-awareness.

            Journal of Knowledge Management Vol. 6, No. 2, p. 100-110

    32    John N. Lavis, Suzanne E. Ross, Jeremiah E. Hurley, Joanne M. Hohenadel,
            Gregory L. Stoddart, Christel A. Woodward and Julia Abelson (2002)
            Examining the Role of Health Services Research in Public Policymaking.
            The Milbank Quarterly, Vol. 80, No. 1, p. 125-154

    33    Sandra Nutley (2003)
            Bridging the Policy / Research Divide: Reflections and Lessons from the UK.
            Keynote Presentation, Facing the Future: Engaging Stakeholders and Citizens in Developing Public Policy, Australia

    34    Marianne Farcus, Alan M. Jette, Sharon Tennstedt, Stephen M. Haley, and Virginia Quinn (2003)
            Knowledge Dissemination and Utilization in Gerontology: An Organizing Framework.

            The Gerontologist, Vol. 43, Special Issue I, p.47-56

    35    Nora Jacobsen, Dale Butterill and Paula Goering (2003)
            Development of a Framework for Knowledge Translation: Understanding the User Context.
            Journal of Health Services Research & Policy, Vol. 8, No. 2, p. 94-99

    36   Canadian Health Services Research Foundation (2003)
            The Theory and Practice of Knowledge Brokering in Canada’s Health System

    37    Cynthia F. Kurtz and David J Snowden (2003)
            The New Dynamics of Strategy: Sense-making in a Complex and Complicated World.
            IBM Systems Journal, Vol. 42, No. 3, p.462-483

    38    Nancy Dixon (2002)
            The Neglected Receiver of Knowledge Sharing.
            Ivey Business Journal,
    March/April, p. 35-40

    39    Natalie Des Rosiers (2002)
            The Journey from Research to Policy: Frictions, Impetus and Translations.
            Horizons, Vol. 6, No.1, p. 3-5

    40    Ron Zemke, Clairs Raines and Bob Filipczak (2000)
            Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace.
            AMACON, American Management Association.

    41    Robert Kegan and Lisa Laskow Lahey (2001)
            How the Way We Talk Can Change the Way We Work: Seven Languages for Transformation.
            Jossey-Bass.

    42    Carla O'Dell and Jack Grayson (1998).
            If Only We Knew What We Knew: The Transfer of Internal Knowledge and Best Practice.
            Free Press.

    43    Thomas H. Davenport and John C. Beck (2001)
            The Attention Economy: Understanding the New Currency of Business.
            Harvard Business School Press.

    44    Nathaniel Foote, Leigh Weiss, Eric Matson and Etienne Wenger (2002)
            Leveraging Group Knowledge for High-Performance Decision-Making.
            Organizational Dynamics, Vol. 31, No. 3,
    p. 280-295

    45    Martin Dawes and Uchecukwu Sampson (in press)
            Knowledge Management in Clinical Practice: A Review of Information Seeking Behavior in Physicians.
            Medical Informatics
    .

    46    John N. Lavis, Dave Robertson, Jeniffer M. Woodside, Christopher B. McLeod, Julia Abelson,
            and the Knowledge Transfer Study Group (2003)
            How Can Research Organizations More Effectively Transfer Research Knowledge to Decision Makers?
            The Milbank Quarterly, Vol. 81, No 2, p. 221-248

    47    Tua Haldin-Herrgard (2000)
            Difficulties in Diffusion of Tacit Knowledge in Organizations.
            Journal of Intellectual Capital, Vol. 1, No. 4, p.357-365

    48    Simon Innvaer, Gunn Vist, Mari Trommald and Andrew Oxman (2002)
            Health Policy-maker’s Perceptions of Their Use of Evidence: A Systematic Review.
            Journal of Health Services Research & Policy, Vol. 7, No. 4, p.239-244

    49    Chris Argyris (1982)
            Reasoning, Learning, and Action.
            Jossey-Bass.

    50    Peter M. Senge (1990)
            The Fifth Discipline: The Art and Practice of the Learning Organization.
            Doubleday Currency.

    51    Georg van Krogh (2002)
            The Communal Resource and Information Systems.
            Journal of StrategicInformation Systems, Vol. 11, No. 2, p.85-107

    52    Gee Woo Bock and Young-Gulkim (2002)
            Breaking the Myths of Rewards: An Exploratory Study of Attitudes About Knowledge Sharing
    .
            Information Resource Management Journal, Vol. 15, No. 2, p. 14-21

    53    Stephen R. Covey (1989)
            The Seven Habits of Highly Effective People: Restoring the Character Ethic.
            Simon & Schuster.

    54     Karl Weick (1995)
            Sensemaking in Organizations.
            Sage.

    55    Margaret Craig-Lees (2001)
            Sense Making: Trojan Horse? Pandora’s Box?
            Psychology and Marketing, Vol. 18, No. 5, p. 513-526.

    56    Pamela J. Hinds and Jeffrey Pfeffer (2003)
            Why Organizations Don’t "Know What They Know": Cognitive and Motivational Factors Affecting the Transfer of Expertise.
            In: Sharing Expertise: Beyond Knowledge Management, edited by Mark S. Ackerman, Volkmar Pipek and Volfer Wulf,
            MIT Press.

    57    Sholom Glouberman and Brenda Zimmerman (2002)
            Complicated and Complex Systems: What Would Successful Reform of Medicare Look Like?
            Discussion Paper No. 8. Commission on the Future of Health Care in Canada.
            http://www.hc-sc.gc.ca/english/care/romanow/hcc0544.html

    58    Center for the Study of Healthcare Management (2003)
            Applying Complexity Science to Health and Healthcare. Publication Series, No. 3
             http://www.carlsonschool.umn.edu/Page1214.aspx

    59    Alex Bennet and David Bennet (2004)
            Organizational Survival in the New World: The Intelligent Complex Adaptive System,
            Elsevier Butterworth Heinemann, 2004

    60    Heather Smith and James D. McKeen (2003)
            Instilling a Knowledge-sharing Culture. Working Paper. Queens University School of Business
            http://business.queensu.ca/kbe/papers/abstract_03_11.htm

    61    John Seely Brown and Paul Duguid (2000)
            The Social Life of Information.
            Harvard Business Press.

    62    Jeffrey L. Cummings and Bing-Sheng Teng (2003)
            Transferring R&D Knowledge: The Key Factors Affecting Knowledge Transfer Success.
            Journal of Engineering and Technology Management, Vol. 20, p.39-68

    63    Vincent M. Ribiere and Alesa Sasa Sitar (2003)
            Critical Role of Leadership in Nurturing a Knowledge-supporting Culture.

            Knowledge Management & Practice, Vol. 1, No. 1, p.39-48

    64    Chuck Seeley (2000)
            Change Management: A Base for Knowledge-Sharing.
            Knowledge Management Vol. 3, No. 2, p. 4-8, 29

    65    Veronica Fraser, Rita Marcella, and Iain Middleton (2000)
            Employee Perceptions of Knowledge Sharing: Employment Threat or Synergy for the Greater Good?
            Competitive Intelligence Review, Vol. 11, No. 2, p. 39-52

    66    Dianne P. Ford and Yolande E. Chan (2003)
            Knowledge Sharing in a Multi-cultural Setting: A Case Study.
            Knowledge Management Research & Practice, Vol. 1, p.11-27

    67    Jane Royle, Roger Steel, Bec Hanley and Jane Bradburn (2001)
            Getting Involved in Research: A Guide for Consumers. Consumers
            In: NHS Research Support Unit, Help for Health Trust

    68    Lisa Baxter, Lisa Thorne and Annie Mitchell (2001)
            Small Voices, Big Noises: Lay Involvement in Health Research – Lessons from Other Fields.
            Washington Singer Press.

    69    Bec Hanley, Jane Bradburn, Sarah Gorin, Marian Barnes, Clare Evans, Heather Goodare, Marcia
            Kelson, Alastair Kent, Sandy Oliver and Jan Wallcraft (2001)
            Involving Consumers in Research & Development in the NHS: Briefing Notes for Researchers.
            Consumers in NHS Research Support Unit, Help for Health Trust

    70    Suzanne Ross, John Lavis, Charo Rodrigues, Jennifer Woodside and Jean-Louis Denis (2003)
            Partnership Experiences: Involving Decision-makers in the Research Process.
            Journal of Health Services Research & Policy, Vol. 8, Supplement 2, p. S2:26-34

    71    Karen Golden-Biddle, Trish Reay, Steve Petz, Christine Witt, Ann Casebeer, Amy Pablo and C R Hinings (2003)
            Toward a Communication Perspective of Collaborating in Research:
            The Case of the Researcher–Decision-maker Partnership.
            Journal of Health Services Research & Policy, Vol. 8, Supplement 2, p. S2:20-25

    72    Paula Goering, Dale Butterill, Nora Jacobsen and Darryl Sturtevant (2003)
            Linkage and Exchange at the Organizational Level: A Model of Collaboration between Research and Policy.
            Journal of Health Services Research & Policy, Vol. 8, Supplement 2, p. S2:14-19

    73    Daniel Z. Levin, Rob Cross, Lisa C. Abrams and Eric L. Lesser (2002)
            Trust and Knowledge Sharing: A Critical Combination.
            IBM Institute for Knowledge-Based Organizations (formerly the IBM Institute of Knowledge Management).

    74    Robert Galford and Anne Seibold Drapeau (2002)
            The Trusted Leader: Bringing Out the Best in Your People and Your Company.
            The Free Press.

    75    Thomas A. Stewart (2001)
            The Wealth of Knowledge: Intellectual Capital and the Twenty-First Century Organization.
            Currency.

    76    Rob Cross, Andrew Parker, Laurence Prusak and Stephe P. Borgatti (2001)
            Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks.
            Organizational Dynamics, Vol. 30, No. 2, p. 1000-120

    77    Health Organization Change. Building a Community of Practice in Health Care
            http://www.healthorgchange.com/community_home.htm

    78    Hubert Saint-Onge and Debra Wallace (2003)
            Leveraging Communities of Practice for Strategic Advantage.
            Butterworth Heinmann

    79    Melissie Clemmons Ruminez (2002)
            The Complete Idiot’s Guide to Knowledge Management.
            Alpha – A Pearson Education Company.

    80    Clay Shirky (2003)
            Work on Networks: A GBN Tour. Global Business Network.
            http://www.gbn.org/ArticleDisplayServlet.srv?aid=13227

    81    Altha J. Cravey, Sarah A. Washburn, Wilbert M. Gesler, Thomas A Arcury and Anne H. Skelly (2001)
            Developing Socio-spatial Knowledge Networks: A Qualitative Methodology for Chronic Disease Prevention.
            Social Science & Medicine, Vol. 52, No. 12, p.1763-1775

    82    Rob Cross (2000)
            More than an Answer: How Seeking Information Facilitates Knowledge Creation and Use.
            IBM Institute of Knowledge Management.

    83    Rob Cross and Andrew Parker (2004)
            The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations.
            Harvard Business School Press.

    84    Ikujiro Nonaka and Ryoko Toyama (2003)
            The Knowledge-Creating Theory Revisited: Knowledge Creation as a Synthesizing Process.
            Knowledge Management Research and Practice, Vol. 1, No. 1,
    p.2-10

    85    Quy Nguyen Huy and Henry Mintzberg (2003)
            The Rhythm of Change.
      
        
    MIT Sloan Management Review, Vol. 44, No. 4, p. 79-84 (Summer).

    86    Peter Senge, Art Kleiner, Charlotte Roberts, Richard Ross, George Roth and Bryan Smith (1999)
            The Dance of Change: The Challenges of Sustaining Momentum in Learning Organizations – A Fifth Discipline Resource.
            Currency-Doubleday

    87    Manuela Pardo del Val and Clara Martinez Fuentes (2003)
            Resistance to Change: A Literature Review and Empirical Study.
            Management Decisions, Vol. 42, No. 2, p. 148-155

    88    John P. Kotter and Dan S. Cohen (2002)
            The Heart of Change: Real Life Stories of How People Change Their Organizations.
            Harvard Business School Press.

    89    Alex Bennet (2001)
            Building the Knowledge Force of the Future: A Case Study of Knowledge Management at the Department of the Navy.
            In: Building Knowledge Management Environments for Electronic Government.
            Management Concepts, Inc.

    90    Global Business Network (2002)
            Listening to Change: A Conversation with Mary Catherine Bateson. Global Business Network.
            http://gbn.com/ArticleDisplayServlet.srv?aid=430

    91    Linda Ackerman Anderson and Dean Anderson (2002)
            Identifying and Understanding the Targets of Your Change. Being First Inc.
            http://www.beingfirst.com/changeresources/tools/CT014/

    92    National Health Service – Modernisation Agency (2002)
            Improvement Leader’s Guide to Managing the Human Dimensions of Change: Working with Individuals.
            National Health Service
            http://www.modern.nhs.uk/improvementguides/

    93    American Productivity and Quality Center (2003)
            Using Knowledge Management to Drive Innovation. Executive Summary.
            http://www.apqc.org/portal/apqc/site/store?paf_gear_id=1300011&pageselect=detail&docid=111560

    94    Everett M. Rogers (1995)
            Diffusion of Innovation.
            The Free Press

    95    Louise Fitzgerald, Ewan Ferlie, Martin Wood and Chris Hawkins (2002)
            Interlocking Interactions, the Diffusion of Innovations in Health Care.
            Human Relations, Vol. 55, No. 12, p. 1429-1449

    96   Jean-Louis Denis,Marie-Dominique Beaulieu, Yann Hébert, Ann Langley,
            Daniel Lozeau, Raynald Pineault and Louise-Hélène Trottier (2001)
            Clinical and Organizational Innovation in Healthcare Organizations – Executive Summary.
            L’agence d’évaluation des technologies et des modes d’intervention en santé - AÉTMIS
            http://www.chsrf.ca/final_research/ogc/denis_e.php

    97    Project Management Institute (in press)
            A Guide to the Project Management Body of Knowledge (PMBOKâ Guide) 2004 Edition
            [Currently in circulation as the Exposure Draft of A Guide to the Project Management Body of Knowledge - Third Edition]
            http://www.pmi.org/info/default.asp

    98    J. Rodney Turner and Ralf Muller (2003)
            On the Nature of the Project as a Temporary Organization.
            International Journal of Project Management, Vol. 21, No. 1, p. 1-8

    99    Nadim F. Matta and Ronald N. Ashkenas (2003)
            Why Good Projects Fail Anyway.
            Harvard
    Business Review (September), p. 109-114.

    100   Stephen Ward and Chris Chapman (2003)
            Transforming Project Risk Management into Project Uncertainty Management.
            International Journal of Project Management, Vol. 21, No. 2, p. 97-105

    101  Keith F. Snider and Mark E. Nissen (2003)
            Beyond the Body of Knowledge: A Knowledge Flow Approach to Project Management Theory and Practice.
            Project Management Journal, Vol. 34, No. 2, p.4-12

    102  Harvard Business Review (2003)
            Technology and Human Vulnerability: A Conversation with Sherry Turkle.
            Harvard Business Review (September), p. 43-50
    .

    103  Mikael Lindvall, Iona Rus and Sachin Suma Sinha (2003)
           Software Systems Support for Knowledge Management. J
           Journal of Knowledge Management, Vol. 7, No. 5, p.137-150

    104 Jing Luan and Andreea M. Serban (2002)
           Technologies, Products, and Models Supporting Knowledge Management.
           New Directions for Institutional Research, No. 113, p. 85-104

    105  Thomas R. Eng (2001)
            The eHealth Landscape: A Terrain Map of Emerging Information and Communication
            Technologies in Health and Health Care.
            The Robert Wood Johnson Foundation
            http://www.rwjf.org/publications/publicationsPdfs/eHealth.pdf

    106  Etienne Wenger (2001)
            Supporting Communities of Practice: A Survey of Community-oriented Technologies
            http://www.ewenger.com/tech/

    107  Etienne Wenger (1996)
            Communities of Practice: The Social Fabric of a Learning Organization.
      
         Healthcare Forum Journal, p.20-26

    108  Amrit Tiwana (2002)
            The Knowledge Management Toolkit: Orchestrating IT, Strategy, and Knowledge Platforms.
            Prentice Hall PTR (Second Edition)

    109  Canadian Health Services Research Foundation. Is Research Working for You? A Self-assessment Tool.
             http://www.chsrf.ca/other_documents/working_e.php

    110  Carol Willett (2002)
            Knowledge Sharing Shifts the Power Paradigm.
            Applied Knowledge Group
            http://www.akgroup.com/elibrary/elibrary_akgpub.htm

    111 Canadian Research Transfer Network (2002)
            Knowledge Transfer in Health: A Report of a Two-day Conference.

    112 Shan L. Pan and Dorothy E. Leider (2003)
            Bridging Communities of Practice with Information Technology in Pursuit of Global Knowledge Sharing.
            Strategic Information Systems, Vol. 12, No. 1, p. 71-88

    113 David J. Snowden (2003)
            Managing for Serendipity: Or Why We Should Lay Off "Best Practices" in KM.

    114 Canadian Health Services Research Foundation (2003)
            Annual Report 2002: Harnessing Knowledge, Transferring Research.

    115 Dorien J. DeTombe (2002)
            Complex Societal Problems in Operational Research.
            European Journal of Operational Research, Vol. 140, No. 2, p. 232-240

    116 William Isaacs (1999)
            Dialogue and the Art of Thinking Together.
            Currency.

    117 Paul Glasziou, Jan Vandenbrouche and Iain Chambers (2004)
            Assessing the Quality of Research.
            British Medical Journal, Vol. 328, January, p. 39-41

    118 Canadian Health Services Research Foundation (2001)
            If Research is the Answer, What is the Question: Key Steps to Turn Decision-maker Issues into Research Questions.
            Workshop Report

    119 Program in Policy Decision-Making (2003)
            Derive Actionable Messages from Bodies of Research Knowledge.
            http://www.researchtopolicy.ca/whatwehavelearned/derive_messages.asp

    120 Tom Abernathy, Jane Coutts, Diane Royce, Jane Bartram, Dee Kramer, Kathy Knowles Chapeskie,
            Irving Gold and Lynda March (2000)
            Knowledge Transfer: Looking Beyond Health. Conference Report.

    121 Judy M. Birdsell, Janet Atkinson-Grosjean and Rejean Landry (2002)
            Knowledge Translation In Two New Programs: Achieving the ‘The Pasteur Effect.’
            Canadian Institutes for Health Research

    122 Julia Abelson, Pierre-Gerlier Forest, John Eyles, Patricia Smith, Elizabeth Martin and Francois-Pierre Gauvin (2003)
            Deliberations about Deliberative Methods: Issues in the Design and Evaluation of Public Participation Processes.
            Social Science & Medicine, Vol. 57, No. 2, p. 239-251

    123  Michael M. Beyerlein, Sue Freedman, Craig McGee and Linda Moran (2003)
            The Ten Principles of Collaborative Organizations.

            Journal of Organizational Excellence, Vol. 22, No. 2, p. 51-63

    124 World Bank Group – Operations Evaluation Division (2003) Sharing Knowledge: Innovations and Remaining Challenges
           (Annex D – Evaluation Framework)